A Quote by David Ogilvy

Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. — © David Ogilvy
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
I never felt like a happy-go-lucky ingenue to begin with. And parts are written better when you're older. When you're young, you're written to be an ingenue, and you're written to be a quality. You're actually not written to be a person, you're written for your youth to inspire someone else, usually a man. So I find it just much more liberating.
I had a column for the 'Seattle Weekly' for five years, and there was one column that was called 'How To Be A Man,' and it was kind of tongue in cheek; it was really tongue in cheek. And I got a book deal from that column.
What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.
I believe that the mainstream publishers, DC and Marvel, need to catch up as well. Out of the fifty-odd books that are published each month, just a handful are written by women, and even less of those are written by women of color. It's not right, and it's not good for the companies in the long-term. It's also not good for fans, for readers.
Most of everything I've ever written actually was written on acoustic. 'Do You Feel' was written on electric. 'I'm in You' was written on piano.
We don't actually know if the person who wrote the Gospel of John had a written copy of Thomas because we don't know exactly when it was written.
It was really written as most, I think, books are by writers - for themselves. There was something that just had to be written, in a way that it had to be written. If you know what I mean.
What good are laws that cannot be read or understood, or a tongue that spews only hatred or ignorance? What good is the written word to an illiterate man?
If someone is going to criticize what you've written and you believe in what you've written then you should respond.
When you’re good at improv, even when you’re going to deliver somebody else’s line that they’ve written, you’ve got to nail it. And sometimes it’s not going to be as good as you think, and you have to not worry about hurting each other’s feelings. All that matters is the product itself. All that matters is the show.
Wit and humor seem to always factor into this - there's a tongue-in-cheek tone you get when you take on a formalist story - because there's an inherent voice you're trying to copy (and often to satirize).
I love country music, but I find it very hard to take it seriously. I also think a lot of country music is sung with the tongue in cheek, so I do it tongue in cheek.
Actors always have to fight for the good parts. There are so few good roles written for women each year, and when one is written like this every actress in town covets the role.
If it is a distinction to have written a good book, it is also a disgrace to have written a bad one.
The script of 'Hum Paanch' was extremely powerful, written by Imtiaz Patel. He has written the characters so well, people got hooked with each of them.
This site uses cookies to ensure you get the best experience. More info...
Got it!