A Quote by David Ogilvy
There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
Related Quotes
While readers know that advertisements keep the product cost low, they still buy a newspaper for its editorial content and not for its advertisements.
Here's the truth. The proposed top rate of income tax is not 50 per cent. It is 50 per cent plus 1.5 per cent national insurance paid by employees plus 13.3 per cent paid by employers. That's not 50 per cent. Two years from now, Britain will have the highest tax rate on earned income of any developed country.
Our royalty statement has been minimal and menial. Really. We don't collect more than a per cent of a per cent of a per cent of a per cent of a per cent of a per cent of a per cent. We get maybe the seventh of 1 percent.
I don't buy into the phrase 'comedy genius.' It's like football; you can have the talent, but 90 per cent is hard work, the other ten per cent is trying to make it all look as natural as possible.
There's not a human being alive I won't talk to. There's a quite simple rule. If you like somebody more than you dislike them you can have a relationship. Once you accept you like 75 per cent but 25 per cent you find irritating for this or that reason, you just have to ignore that 25 per cent.
Fifty per cent of all marriages end in divorce. But look at the bright side: the other 50 per cent end in death.
If you walk along the street you will encounter a number of scientific problems. Of these, about 80 per cent are insoluble, while 19½ per cent are trivial. There is then perhaps half a per cent where skill, persistence, courage, creativity and originality can make a difference. It is always the task of the academic to swim in that half a per cent, asking the questions through which some progress can be made.
If the CEO's behavior is 95 per cent healthy while the rest of the organization is only 50 per cent sound, it is more effective to focus on that crucial and leveraged 5 per cent that makes up the reminder of the CEO's behavior.
Folks with their wits about them knew that advertisements were just a pack of lies - you had only to look at the claims of patent medicines!
The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.
If Europe today accounts for just over 7 per cent of the world's population, produces around 25 per cent of global GDP and has to finance 50 per cent of global social spending, then it's obvious that it will have to work very hard to maintain its prosperity and way of life.
When you see the rival make a certain pass, you don't need to look behind you. You know 100 per cent that all your teammates will go with you.
London has a 50 per cent female population so we want to aim long term to have 50 per cent female officers. It's good for police to reflect the public that we serve.
It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read.
Average tariffs between rich countries are only 3 per cent. But developing countries face tariffs of more than 300 per cent in the EU for meat and more than 200 per cent in the US for fruit and nuts. These need to come down dramatically.
If you look at somebody like 50 Cent, ain't nobody telling 50 what to do and how to do what he does. He has a vision of who he wants to be, and he instructs everybody along those lines.
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