A Quote by David Ogilvy
You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.
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If you've noticed that I don't use long takes, it's not because I don't like them, but because no one gives me the necessary means to treat myself to them. It's more economical to make one image, then this image and then that image, and try to control them later, in the editing studio.
I make one image—though 'make' is not the right word; I let, perhaps, an image be 'made' emotionally in me and then apply to it what intellectual & critical forces I possess—let it breed another, let that image contradict the first, make, of the third image bred out of the other two together, a fourth contradictory image, and let them all, within my imposed formal limits, conflict.
People are constantly trying to make an image for you. They`ll dress you up and tell you to pose a certain way and take all these pictures... they want a certain image, so they create that. And unless you`re spending a lot of time to create another image to counteract that image, theirs will win. So right now, I`m kind of dealing with a lot of false ideas of what I`m about.
We act, we behave, and we feel the vibration that we're in at the present time according to what we consider our self image to be. And we do not deviate from that pattern. The image you hold of yourself is a premise, a foundation (idea) on which your entire personality is built. This image, not only controls your behavior but your circumstances as well.
People hold an image of you and project that image when they feel you are changing. Disappear for a while. Break up your routines.
All these corporations don't want their drivers to ruin their image, so you can't say what you think. You're basically not allowed to have a personality. How can you have any heroes if you don't allow personalities?
As an artist you very much want to have control over your dialogue and your image and when you become exposed in a way where other people are manipulating your brand or the public perception of you that's where it can be frustrating. It's when you want to tell everyone to shut the f*** up and say "hear it from me, not from them." That's all.
I don't think I have any set image, and I don't want one. If I think I'm getting a particular image, I try and break it. I find it very important to keep the audience guessing and keep them on their toes.
Yes, there is an image people have of me, that I did only sweet boy roles. With 'Ek Villain,' I got the opportunity to break out from this image. It is a way of answering my critics, to tell them I am here to perform and not just for glamour.
There are a variety of reasons. Not all Western leaders are equal. We have to make a certain separation from naïve Americans and Europeans. These are two different categories. For the Europeans, it affects the image of the "New Europe." The false image of Europe is that it is peaceful, separate from the past. Now the image of the New Europe is a radically false image.
People have a good image of me. It's not these tramps who are going to tarnish my image. They should stop lying to the French people. It annoys me that people talk about 'your image'. My image is great in France. When I'm abroad, I don't even talk about it. But in France it's just these people, these parasites.
You're a person a lot longer before and after you're a professional athlete. People always say to me, 'Your image is this, your image is that.' Your image isn't your character. Character is what you are as a person. That's what I worry about.
Of course, that is true of a lot of people, whether they drink or not - celebrities or actors have an image they've created, and an image people like of them.
The image my work invokes is the image of good - not evil; the image of order - not chaos; the image of life - not death. And that is all the content of my constructions amounts to.
If I can be in a place where my image is encouraging people to see different people behind the camera, and my image and the images I make can help open up a certain world view, I think that's all a part of a larger spirit of change and progress, and I'm happy to be part of it.
Spaces may or may not invite the image - if they do, they mostly do it with their spatial layers of time... It is then the image that takes the place of the space; the image in its own right.
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