A Quote by David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — © David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
You can create a business, choose a name, but unless people know about it you're not going to sell any products.
There is a kind of a cascading chain, ... If one can't sell, then that business doesn't buy and that means the next business doesn't sell, and the previous business doesn't sell, and so on.
You are the only thinker in your world and your thought is creative. Whatever you think about the other person, you are also creating in your life.
Business is a creative and therefore spiritual endeavor. Great entrepreneurs enter the field of business in the same way great artists enter the field of art. With their business creation, entrepreneurs express their spiritual desire for self-realization, evolutionary passion for self- fulfillment, and creative vision of a new world. The entrepreneur's business is their artwork. The creation of business is as creative as any creation in art. In fact, building a business may be the most creative human activity.
Once you get into a feature, whether it's a sequel or an original one, you have to start all over again, and you're creating a world, creating new characters. You're also tracking emotions. You're trying to create emotion and create a character that you can fall in love with for two hours.
We frequently hear how essential it is for someone to think "outside the box," but what actually determines one's facility for doing so? In other words, what skills make someone a creative thinker? Typically, creative thinkers can view issues from multiple perspectives, define problems in several different ways, and anticipate likely obstacles. Someone's aptitude for these skills determines how well he or she will perform as a creative thinker.
No woman has been a significant original thinker in any of the world's great philosophical traditions.
The greatest missile in the world is useless ... unless it's targeted. A torpedo is adrift unless it has someplace to go. An arrow is pointless unless it hits something. So it's important for kids--for everyone, even if you fail at first--to target something and head in that direction. With all your might.
Stores don't order merchandise unless they think they can sell it right away. Manufacturers and builders don't produce unless they have buyers lined up. My business contacts describe this as a paradigm shift and they believe it's permanent.
Go into business, sell a product, sell a service, you're automatically a suspect to people like Barack Obama and Hillary Clinton - unless you donate to them, and then you become their closest friends, and then we get cronyism.
I see BLK DNM more as a creative project than a traditional fashion brand. The world doesn’t really need more Fashion Houses. I want to create something different – to be able to collaborate with great creative minds and thereby stretch the brand in different directions. I also believe that a brand should offer deeper content in this era. After all, the only reason to do all of this is to create energy and to inspire people.
Unless a man learns how to create, he never becomes a part of existence, which is constantly creative. By being creative one becomes divine; creativity is the only prayer.
The more I do this creative work teaching the "Personal Creativity in Business" course at Stanford the more I realize that business is about people in groups being creative in their own way. If business creativity does not allow individual development, then it isn't sustainable. But if business creativity means people bringing out their best and developing that, then amazing things can happen - not only for the business but also more importantly for the individual and the surrounding community.
Just as gold tarnished in depth (cf. Jms. 5:3) cannot be properly purified and restored to its proper brightness unless it is cast in the fire and thoroughly hammered with mallets, so when the soul has been tarnished with the rust of sin and become thoroughly useless it cannot be cleansed and recover its original beauty unless it meets many trials and enter into the furnace of tribulations.
I've never felt like I was in the cookie business. I've always been in a feel good feeling business. My job is to sell joy. My job is to sell happiness. My job is to sell an experience.
Unless you have tested the assumptions in your business model first, outside the building, your business plan is just creative writing.
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