A Quote by David Pogue
The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.
Related Quotes
The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.
Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
...the Statue of Liberty's got this invitation: 'Give me your tired, your poor, your reeking homeless--' 'Huddled masses,' said Ira. 'Give me your tired, your poor, your huddled masses yearning to breathe free.' ... Okay, fine. So like everybody in the old countries says, 'Hey, I'm a huddled mass,' and they all wanna come over.
If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life's purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!
If you hear a good idea, capture it; write it down. Don't trust your memory. Then on a cold wintry evening, go back through your journal, the ideas that changed your life, the ideas that saved your marriage, the ideas that bailed you out of bankruptcy, the ideas that helped you become successful, the ideas that made you millions. What a good review-going back over the collection of ideas that you gathered over the years. So be a collector of good ideas for your business, for your relationships, for your future.
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
You must completely dedicate yourselves to it. To do less will be to let down your country, your state, your parents, your teachers, and ultimately, yourselves. Remember this: The only good citizen is the well-educated citizen.
The Statue of Liberty is no longer saying, 'Give me your poor, your tired, your huddled masses.' She's got a baseball bat and yelling, 'You want a piece of me?'
Not just any talk is conversation; not any talk raises consciousness. Good conversation has an edge: it opens your eyes to something, quickens your ears. And good conversation reverberates: it keeps on talking in your mind later in the day; the next day, you find yourself still conversing with what was said. That reverberation afterward is the very raising of consciousness; your mind's been moved. You are at another level with your reflections.
The bottom line is, if you stay home, your message stays home with you. If you stand for justice and equality, you have an obligation to find the biggest possible megaphone to let your feelings be known. Don't let your message be buried and don't bury yourself.
You have to help another person. But it's not right to play God with masses of people. To be God you have to know what you're doing. And to do any good at all, just believing you're right and your motives are good isn't enough.
People who buy your product or use your service don't care how tall or short you are, or what gender you are, or your age. It is irrelevant. That is not the basis on which your product is judged.
In order not to end up like the masses out there who are merely wandering and unsure of their goals and dreams, your objective must be clear. When your purpose is clear, your life will have meaning.
Come out of the masses. Stand alone like a lion and live your life according to your own light.
Related Authors
Ambrose Bierce Quotes
American
Journalist
Andy Rooney Quotes
American
Journalist
Ann Coulter Quotes
American
Journalist
Anna Quindlen Quotes
American
Journalist
Bill Vaughan Quotes
American
Journalist
Dave Barry Quotes
American
Journalist
Dennis Prager Quotes
American
Journalist
Erma Bombeck Quotes
American
Journalist
Fran Lebowitz Quotes
American
Journalist
George Will Quotes
American
Journalist
Glenn Beck Quotes
American
Journalist
Hunter S. Thompson Quotes
American
Journalist
Mignon McLaughlin Quotes
American
Journalist
Molly Ivins Quotes
American
Journalist
Rachel Maddow Quotes
American
Journalist
Walter Lippmann Quotes
American
Journalist