When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.
We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
When I was at Tek, I was frustrated that computer hardware was being improved faster than computer software. I wanted to invent some software that was completely different, that would grow and change as it was used. That's how wiki came about.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
I was surprised by how many people think of themselves as procrastinators, but, like me, seem to get a lot done anyway.
You'd be surprised to know how many heartaches, how many bitter disappointments, how many disasters that seem final when they come, we learn to survive and in time even to forget.
People who are really serious about software should make their own hardware.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
Stay open to as many new tools and think of as many ways you can to utilize them to your advantage. This not only includes equipment and hardware but also software or apps like Sun Seeker and social media outlets like Instagram and Twitter to build community.
Reading computer manuals without the hardware is as frustrating as reading sex manuals without the software.
People don't realize how much it means to your music to record on tape, whether it be for new music or old music. People don't realize how much or how imperative it is to use actual hardware when making drums because those are actual percussion samplers. They're hardware instruments that are made to have the drum hit.
From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.
Apple's advantage is that it designs and builds software together, so if the software isn't excellent, it does the superlative hardware a disservice.
I am not surprised that the president of the United States called this a phony scandal. I'm not surprised Secretary Clinton asked, "What difference does it make?" I'm not even surprised that Jay Carney said Benghazi happened a long time ago. I'm just surprised at how many people bought it.
If there's a big problem and you've got the right people with you, usually the answer emerges and you do what's the obvious thing to do. I don't think of myself as some great manager or great leader. I've been very lucky to be in the positions that I've been in. I meet a lot of people and I've grown a lot of companies, and I meet a lot of CEOs at big enterprises. I'm always so surprised at how much they seem to know. It doesn't always seem to be correlated to how well they actually do.
Anyone who's an executive at a record label does not understand what the Internet is, how it works, how people use it, how fans and consumers interact - no idea. I'm surprised they know how to use e-mail.