A Quote by David Robinson
I think editors are excellent marketers. They know their audience and produce copy to appeal to them - they just don't call it marketing.
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Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!
The credibility of the work depends on copy editors. I would argue with the copy desk, but I would thank them more.
Excellence Matters. Excellent people. Excellent vision. Excellent marketing. Excellent strategies.
The world of marketing is all about trends and the ability of marketers to identify and cultivate them.
Without editors planning assignments and copy editors fixing mistakes, reporters quickly deteriorate into underwear guys writing blogs from their den.
Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
I think that people here expect miracles. American management thinks that they can just copy from Japan - but they don't know what to copy!
Oh Young Frankenstein - that's right, Body Heat, Raiders Of The Lost Ark. I mean, you know, it - they just keep going on and on and on - Mission: Impossible. And, you know, I think that the writers are having so much fun now with them that, you know, half the time, you know, people are just sitting around saying - trying to think of what's a great movie to copy.
With an audience it's now, there are no editors around. It's just me and the audience and it's what I like best.
A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.
Deepak Chopra, look at him. He's probably the most successful self-help guru in the world. I don't think he's struggling for any marketing or exposure. You've just got to know where your audience is.
Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.
As members of a social species endowed with large brains, we are natural-born marketers. Capitalism, the economic system that has elevated innumerable people out of abject poverty and misery, is founded on marketing. Everything that defines your daily existence has the indelible marks of marketing on it.
Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
I always point people to the article '1,000 True Fans' by Kevin Kelly. If you choose your thousand ideal customers or readers properly and find the single author blog that targets that audience, you never have to do any more marketing. You're done. That is a lesson that very few product developers and marketers have learned, and it's unfortunate.
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