A Quote by David Rockwell
I like entertainment and think mastery is good, though I don't feel like a master. If a theme means having a story that's legible, then that's certainly what we do. But we don't treat design as an add-on layer.
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You're treated as though you're just a piece of meat, and you're there for consumption by men. I feel like the common thing is men feeling entitled to treat you how they want to treat you. You never feel as though you have a right to the space. And so that's the theme behind most of the posters - "I'm not outside for your entertainment" and "I'm not seeking your validation."
There's no mastery to be had. You love the attempt. You don't master a story any more than you master a river. You feel lucky to canoe down it.
Why would you want to invest with a guy whose thought process says, "If a second layer of fees is good, then let's add a third layer.
When you hear Treat's [ Williams] doing a movie, or you'd like to work with Treat again, you hope the script is good. And then you find out the script is good. You go and you do it for the fun of it. And you feel like you can be proud of something.
There are story-room sessions where you think about the big picture, like a novel, but once you have certain things in place, you have to treat each episode like an hour of TV, and think that maybe this will be the only episode that anyone will ever watch. You want to have some sort of beginning, middle, and end to the episode, even if you have storylines that are carrying over. You still want it to feel like a cohesive hour of entertainment. And you can't think about both at the same time.
If I feel like I haven't really tapped into the essence of the story when I do an assignment, I may revisit it on my own, and that's when I feel freer to add my imagination. But I think that if you feel imaginatively towards a subject, you really shouldn't do it in a journalistic context, because then you're just fabricating, and that's crazy.
Any time someone doesn't like one on the first run, I hope they will give it another shot. At least we'll get another chance. But I do feel, in my approach, I am not really a minimalist. I don't like to leave out ideas that I think could add something to the story. Sometimes, you can't quite pick up on all of it in one sitting. It's not by design. But maybe it's a side effect of my approach.
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
I acted like a pro when it came to football... Then you also add the priority and responsibility of having a daughter and having a wife that you are not only the provider for, but obviously, I want to be a good husband and father.
Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
Sometimes the music just has to tell the story without you trying to tell the story. It depends on the type of music you want to make. If it makes you feel good and party then you go with that. If it makes you feel like speaking on something real and doing a story then it's the beat just has to have the story.
When you can state the theme of a story, when you can separate it from the story itself, then you can be sure the story is not a very good one.
We hope 'Toy Story 3' looks amazing but still retains the character design of the first film. I like to think it looks like 'Toy Story' would have looked back then had we had the skills and the technology.
I'll say, 'I really like Daenerys,' and then I go, 'Wait, but I like the Stark theme, too, and I like the Lannister theme.' I keep jumping around. But I think that's kind of the beauty of 'Game of Thrones,' that there's so many different ones, and they're all kind of different, and they do different things.
Where I grew up, we spent a lot of time outside. I moved to Paris when I was 19, and from then on, it was exactly the opposite. On the weekend, you go to the galleries, the museums, the movies. And I thought, "I'm not going to be like all of these friends I've had who are now at this certain stage in their lives, and they are all unhappy with themselves because they never get out in the fresh air or the sun, and they get so disconnected from their bodies that they have to just layer and layer and layer like onions. I am not getting old like that."
When you have really good writing, you're compelled by the actors who are in it, and you may think it's the actors or the design or the filmmaking of it, but then you're like, 'Well, the base is a really rich story that these guys have created.'
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