A Quote by David Rockwell
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.
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I'm constantly obsessing about brand. I think of my books in terms of brand. I think of my blog articles in terms of branding. How does it fit my branding? I think in terms of demographics.
When I perform on stage I do achieve quite a variety of ways of singing. I was interested in trying to replicate that in the studio environment. I think it is an interesting alternative position, just to stretch people's imagination, myself included, as to who is actually singing the song. It's not to create alter-egos or characters - it always feels like me, even when the voice is extremely manipulated.
Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.
I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.
You create identity, you're not given identity per se. What became more and more interesting to me wasn't the I, it was text because it's text that create identity. That's how I got interested in plagiarism.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
In 'Saving Mr. Banks,' the challenge was just transitions. Time transitions from 1961 to 1906; how do you follow a character in one environment to another? And sometimes these transitions were quick, so how do you do that?
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
I need to develop a car and engineer a car in a position that feels comfortable for me, and I don't think anyone can do a better job than I can in that position. The problem for me is if I can't get the car there I do struggle more than some.
As a human, I am flawed in that it is difficult for me to consider others before myself. It feels like I have to fight against this force, this current within me that, more often than not, wants to avoid serious issues and please myself, buy things for myself, feed myself, entertain myself, and all of that.
I think I'm just generally more interested in figuration than abstraction. I think that painting abstraction often feels like painting colors to me, whereas portraits always feel like something connected. I like the exchange, the collaborative aspect of sitter and subject for sure.
It feels like everything's been decided in advance that I'm following a path somebody else has already mapped out for me. It doesn't matter how much I think things over, how much effort I put into it. In fact, the harder I try, the more I lose my sense of who I am. It's like my identity's an orbit that I've strayed far away from, and that really hurts. But more than that, it scares me. Just thinking about it makes me flinch.
I like reading books with both hands, with my heart pumping, with blood on the page. So I'm interested in people who make stuff, and I'm interested in the lives that make the text. To read a book or watch a movie any other way, to me, personally, feels like a waste of time and misapplication of energy.
I didn't necessarily intend it for myself, but it just happens with Instagram and Twitter; people come up to me and call me Emrata; they don't call me Emily. That's my brand, my identity.
I really like to take the time to build things slowly and surely - to get more grounded. But it never felt for certain, like, "One day people will listen to me!" It was more like, "Perhaps I've got something to say." So it feels fantastic. It's good to take the time to think, to find, to search.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
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