A Quote by Debbie Millman

A brand is simply a set of beliefs. And if you don't create a set of beliefs around your products or services, well, you stand for nothing - you have no values and no vision.

Debbie Millman

Quote Topics

Around Beliefs Brand Create Nothing Products Services Set Simply Stand Values Vision Well Your

Quote Author

Debbie Millman
American - Writer
Born: November 2, 1962

Capitalism does not require us to hold a particular set of cognitive beliefs; it only requires that we act as if certain beliefs (about money, commodities etc) are true. The rituals are the beliefs, beliefs which, at the level of subjective self-description, may well be disavowed.

Mark Fisher

Every decision in your life is controlled by your beliefs and values. You may not realize it, but you have the power to choose what you believe about your life, people, money and health. You can either choose beliefs that limit you, or beliefs that empower you to move toward success. Your beliefs energize you to create the world you want to live in right now. The key is to be aware of them because what you value determines what you focus on.

Tony Robbins

The therapist does not treat patients by simply giving them another set of beliefs. He or she tries to help them see which kinds of ideas and beliefs have led to their suffering. Many patients want to get rid of their painful feelings, but they do not want to get rid of their beliefs, the viewpoints that are the very roots of their feelings.

Nhat Hanh

Defining, embedding, and living core beliefs set the stage for executives and employees to connect. Through actions that consistently convey who we are and how we act, executives can inspire employees to believe in the organization's values and buy in to its brand.

Punit Renjen

The brain is a stubborn organ. Once its primary set of beliefs has been established, the brain finds it difficult to integrate opposing ideas and beliefs. This has profound consequences for individuals and society and helps to explain why some people cannot abandon destructive beliefs, be they religious, political or psychological.

Andrew B. Newberg

Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.

Emily Weiss

The 'secret of life' is BELIEF. Rather than genes, it is our beliefs that control our lives. PSYCH-K is a set of simple, self-empowering techniques to change your beliefs and perceptions that impact your life at a cellular level.

Bruce H. Lipton

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Donny Deutsch

The Alchemists’ beliefs are my beliefs,” I say quickly. She arched an eyebrow. “Are they? I would hope your beliefs would be your beliefs.” I’d never thought about it that way before, but I suddenly hoped desperately that her words were true.

Richelle Mead

Chaos magic is the idea that a particular set of beliefs serves as an active force in the world. In other words, we choose what and how we believe, and our beliefs are tools that we then use to make things happen... or not.

Sophia Amoruso

Many companies claim they have core values, but typically what they're referring to are generic beliefs: having integrity, making a profit, responding to customers and so on. These values only have meaning when they're defined in terms of how people behave and are ranked to set priorities.

Ken Blanchard

We need not a new set of beliefs, but a new way of believing, not simply new answers to the same old questions, but a new set of questions.

Brian D. McLaren

Insight enables you make sure you don't allow negative beliefs to get permanently set in your thinking - just the same way you wouldn't want fractured bones to be permanently set into place.

Karen Salmansohn

Before you can create a strategy, you need a vision of the company. Before you set that vision for the future, you have to understand your current position in the market as well as your limitations.

Stan Shih

Flood your imagination with vision... if your deepest needs, values and internal beliefs agree with your direction, then you're more likely to succeed.