A Quote by Debbie Millman

Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity. — © Debbie Millman
Authenticity in branding requires a step by step, measured methodology that doesn't veer from a brand's key identity.
The first step is to measure whatever can easily be measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide.
Ultimately, I think authenticity is always key, no matter what you do in life. It's also key to the branding side of things.
The decisive step in evolution, the first step toward macroevolution, the step from one species to another, requires another evolutionary method than that of sheer accumulation of micromutations.
Now the first step has to be taken, the step towards democracy. This step is full of risks, and requires trust on all sides. We don't know where it will lead. But if we just stand still, we will have no chance of escaping the violence.
In piano, if you try to force hitting this key and that key, it's very broken. It's not pretty. When you're in archery, you can't try to force it step-by-step-by-step. Then the shot doesn't flow and it's not a good shot. If you just let the performance flow, it's really beautiful.
You still have only one self and one identity. However, self, identity and personality are not things, they are not objects, and they certainly are not rigid. Instead, they are biological processes built within the brain from numerous interactive components, step by step, over a period of time.
When you're transitioning, and you're trying to develop a better brand of soccer, at some point, you have to step backward before you step forward.
A journey of a thousand miles starts with a single step and if that step is the right step, it becomes the last step.
First step: Build the wall. Second step: Let ICE do its job. Third step: Stop importing jihadists and welfare recipients. Fourth step: enforce e-verify to protect American jobs. Fifth step: prosecute social security card/ID theft/voting fraud.
Every third step I ran, my breath exploded out of me all in a rush. One step to suck in another cold lungful. One step to let it excape. One step of not breathing.
Being a stepparent is knowing when to step in, when to step back, when to step up, when to step out.
Whether this was explicitly taught or implicitly caught, I grew up with the impression that when it comes to the Christian life, justification was step one and sanctification was step two and that once we get to step two there's no reason to revisit step one.
I don't think of myself as a brand. Branding to me feels like a position or identity that's frozen in time. I'm more interested in transitions.
Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
Start moving, a step at a time, step after step. The positive momentum will take you from there.
Some people see life as many steps up and try to forget where they are coming from, you understand? A little step in life on a commercial or a material level is a good step, but a big step does not mean a strong step - you tend to lose your roots - and if you don't be careful, you can fall.
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