A Quote by Deepak Chopra
You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox.
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In terms of the mechanics of story, myth is an intriguing one because we didn't make myth up; myth is an imprinture of the human condition.
I think the Christ-myth stories make great stories, whether it's 'The Matrix' or 'Braveheart,' they all are tapping into some kind of deep myth in our DNA, and by myth I don't necessarily mean false.
The myth is the public domain and the dream is the private myth. If your private myth, your dream, happens to coincide with that of the society, you are in good accord with your group. If it isn't, you've got a long adventure in the dark forest ahead of you.
Actually, a myth is a story that is not just not true, but it's a story that is especially true. And I think the myth of Jesus is especially true.
The story of trying to live up to the myth is more interesting than the myth itself.
To begin with, I want to tell a good story, a story that people will listen to and that they'll think this is true, even if it is a story that might be defined as - as myth or legend or even fanciful.
A myth is far truer than a history, for a history only gives a story of the shadows, whereas a myth gives a story of the substances that cast the shadows.
Now the story of Christ is simply a true myth: a myth working on us the same way as the others, but with this tremendous difference that it really happened: and one must be content to accept it in the same way, remembering that it is God’s myth where the others are men’s myths: i.e., the Pagan stories are God expressing Himself through the minds of poets, using such images as He found there, while Christianity is God expressing Himself through what we call 'real things'.
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.
I always take a story that's kind of out there, like an urban myth. I take some possibility that people imagine, that they are familiar with, and try to turn it into a story.
A myth is, of course, not a fairy story. It is the presentation of facts belonging to one category in the idioms appropriate to another. To explode a myth is accordingly not to deny the facts but to re-allocate them.
A myth is a fantasy, a preferred lie, a foundational story, a hypnotic trance, an identity game, a virtual reality, one that can be either inspirational or despairing. It is a story in which I cast myself; it is my inner cinema, the motion picture of my inner reality - one that moves all the time. No diagnosis can fix the myth, no cure can settle it, because our inner life is precisely what, in us, will not lie still.
Carl Jung put [Orfeo Angelucci] in his last book [Flying Saucers: A Modern Myth of Things Seen in the Sky, Harcourt, Brace & World, 1959]. He said Orfeo had made up a new bible.
Black magic is not a myth. It is a totally unscientific and emotional form of magic, but it does get results — of an extremely temporary nature.
I wanted to think about our creation myth; you know, what is the fundamental story that defines America. And it certainly is the West.
Myth is the hidden part of every story, the buried part, the region that is still unexplored because there are as yet no words to enable us to get there. Myth is nourished by silence as well as by words.
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