Fall forward. Here's what I mean: Reggie Jackson struck out 2,600 times in his career - the most in the history of baseball. But you don't hear about the strikeouts. People remember the home runs. Fall forward. Thomas Edison conducted 1,000 failed experiments. Did you know that? I didn't either - because number 1,001 was the light bulb. Fall forward. Every failed experiment is one step closer to success.