A Quote by Derek Sivers

Customer service is the new marketing.

Derek Sivers

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Customer Customer Service Marketing New Service

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Derek Sivers
American - Businessman
Born: September 22, 1969

Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you're marketing your firm to new customers, you better be able to provide them service when they do business with you.

Arthur Levitt

Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.

Stewart Butterfield

Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.

Fabrizio Moreira

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

Does the customer invent new product or service? The customer generates nothing. No customer asked for electric lights. There was gas and gas mantles, which gave good light.

W. Edwards Deming

Look, I think that when we started Virgin Atlantic 30 years ago, we had one 747 competing with the airlines that had an average of 300 planes each. Every single one of those have gone bankrupt because they didn't have customer service. They had might, but they didn't have customer service, so customer service is everything in the end.

Richard Branson

Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.

Tony Hsieh

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

Companies are starting to measure how effective their customer service is and trying to understand what they can do to improve the customer service process.

Sanjay Kumar

Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

Jeffrey Gitomer

Most customer service people are great. It's that one customer service person from hell that drives me crazy!

Jon Jones

There are hundreds of competitors in the direct marketing of computers. We have been very successful because of quality, price, service and the way we treat the customer.

Ted Waitt

Customer service should not be a department, customer service is everyone's job.

Ken Blanchard

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.

Philip Kotler

That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

Sanjay Kumar

A Quote by Derek Sivers

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