A Quote by Derek Sivers
When you make a company, you make a utopia. It's where you design your perfect world.
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You're free to do anything you want with your company. It's more like art. You don't have to follow any norms. It's an expression of how you feel the world should be. When you make a company, that's your little place to make your own little utopia.
The start of the New Year is a perfect time to start a stop doing list and to make this the cornerstone of your New Year resolutions, be it for your company, your family or yourself. It also is a perfect time to clarify your three circles, mirroring at a personal level the three questions... 1) What are you deeply passionate about? 2) What are you are genetically encoded for - what activities do you feel just "made to do"? 3) What makes economic sense - what can you make a living at?
Certain kinds of typeface design and typographic design are designed to persuade: we can make this company look modern if we use a crisp sans serif typeface, or we can make this restaurant look like its been around forever if we use typefaces and layout styles that have been around forever too. But there are other categories, and ballot design is one of them, where the goal should be to be purely functional. There have been notable failures in this category.
Juicero is the first company to make cold-pressed juice something that people can make themselves at home. The challenges to design and engineer a press that can deliver 8,000 pounds of force are tremendous.
And, of course, there are the perfect day, perfect moment, perfect life dreams that come sometimes and make a person hit the snooze button for hours, trying to go back to sleep and make the perfect moments last.
My generation, we're more accepting of narcissism. But we're looking at images that are dead, that are on your phone. My friends have apps to make you look skinny, to make your skin look perfect. And we look at these images and we're like, "That's beauty. That's perfect." But when you see a real person, you're like, "Wait, that's not perfect."
Anybody can build a company and sell the company the next day. That doesn't make you special, it doesn't make you unique, it doesn't make you all that great.
You're so convinced you'll disappoint people if you show them that you're not perfect. You don't realize you are perfect. Your imperfections are what make you perfect. They make you you. That's what people love. It's what I love too.
Puma was all about function and not at all about design. The founder of the company always believed functionality and performance were the only ingredients that could make Puma successful and design never mattered.
Design is how you make your first impression with your consumers. Make sure it is a lasting one.
I'm thinking, That's Barack Obama. He doesn't go to work. He doesn't go down to Congress and make a deal. What the hell's he doing sitting in the White House? If I were in that job, I'd get down there and make a deal. Sure, Congress are lazy bastards, but so what? You're the top guy. You're the president of the company. It's your responsibility to make sure everybody does well. It's the same with every company in this country, whether it's a two-man company or a two-hundred-man company... . And that's the pussy generation - nobody wants to work.
Be willing to use yourself to get out there and put the company on the market. If you have to make a fool of yourself, make a fool of yourself, but make sure that you end up on the front pages, not the back pages. In time, it's possible that your company will stand out from the crowd, and you'll be successful.
Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
You can fix things with digital technology and there's a temptation to fix everything or make it perfect and what you're losing there is the human performance that may not be perfect but there may be magic in it. You can make it perfect but music doesn't sound good perfect for some reason.
It would be nice to make a movie that other people want to make, because every one of these movies, I basically have to find the only company in the world that's willing to make it, and it's always a big challenge. I end up spending a tremendous amount of energy and time trying to get money to make these movies and it's exhausting.
Social media is hugely important as a vehicle for communication. That's the reality today, whether you like it or not. The good part is that you can continually share news about yourself and your company. But it can also make the design timeline more challenging.
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