A Quote by Diane Nelson
I will say that Vertigo is an area of great interest to me. It is even less well tapped than other parts of DC, and could potentially offer amazing stories for our future television video game, digital and consumer products businesses.
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The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
Like most successful businesses, you and your employees have a vast knowledge base and expertise in your vertical, as well as a lot of great video and text content to prove it. So, why not monetize your expertise and create digital products and membership courses?
Xerox did OK in moving to digital in the commercial space. They didn't do well in the consumer market, but they're not a consumer brand. They don't even know how to spell consumer.
The video game culture was an important thing to keep alive in the film because we're in a new era right now. The idea that kids can play video games like Grand Theft Auto or any video game is amazing. The video games are one step before a whole other virtual universe.
The offer of certainty, the offer of complete security, the offer of an impermeable faith that can’t give way, is an offer of something not worth having. I want to live my life taking the risk all the time that I don’t know anything like enough yet; that I haven’t understood enough; that I can’t know enough; that I’m always hungrily operating on the margins of a potentially great harvest of future knowledge and wisdom. I wouldn’t have it any other way.
I couldn't say no when I received that offer [to re-invent the DC characters]... How can any writer say no to the opportunity of redoing every one of DC's top superheroes?
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
I've always enjoyed stories that take place in the future but my one disappointment was that the future books described never came. We're not on other planets, there are no flying cars, and the only robots we have in our homes just sweep the floor. So I wanted to write about a future that I thought could really happen. People ask me when I tell them the title of the book, 'Are we all dead?' The good news is, no. We're still here. And I even think the future in my book is strangely hopeful, although I'm sure there will be people who strongly disagree.
The DC Universe animated made-for-videos are a great, specific opportunity to offer fans something that they might not have gotten otherwise; it's also proven to be a great business for Warner Video and Warner Premiere.
What's great about 'Spy Hunter' is that we have an amazing title, an awesome car, and a great theme song, and we can use that to launch a new franchise that hopefully will compete with the other ones but just be kind of the more fun, video game version of a spy movie.
In the telecommunications, consumer products, and railway businesses, there are very real consequences if you don't meet the consumer's needs and desires. There are also substantive rewards for doing so, and especially for exceeding customer expectations.
To become the global leader in HealthTech and shape the future of the industry, we will combine our vibrant Healthcare and Consumer Lifestyle businesses into one company.
One thing I would say about the Indian consumer is that as much change and as much technology, innovation that you offer to the Indian consumer, the Indian consumer is very receptive and actually keep expecting more, and we have had that great experience.
Britain could make her own way in the world, outside the EU, if we chose to do so. So could any other Member State. But the question we will have to ask ourselves is this: is that the very best future for our country? We will have to weigh carefully where our true national interest lies.
The beach game taught me great lessons about how to elevate the play of my teammate, or teammates, and how to anticipate and expect the ball so much more than the indoor game ever could. It taught me - even forced me - to be a much better all-around player. That allowed me to help our USA Olympic Team in many more ways than I ever could have otherwise.
The engineering, analytics, design, testing, and delivery behind our products offer some of the hardest engineering and business challenges in the world. As we've brought our franchises into eSports and moved to digital delivery, it's become even more complex and exciting - which, in turn, has allowed us attract even more top talent.
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