A Quote by Diane Nelson
I've had the luxury of working on a lot of our great brands here at Warner Brothers, including a lot of the DC ones. I've also worked on a lot of great brands that were not DC.
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The DC Universe animated made-for-videos are a great, specific opportunity to offer fans something that they might not have gotten otherwise; it's also proven to be a great business for Warner Video and Warner Premiere.
Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.
Our goals were and are to be sure that we set up DC Entertainment to be more integrated and more cooperative within DC as well as in Warner Bros.
Fester has a lot going for him. He's 120 volt AC and DC, and he's great with dynamite. His only trouble is that he's one of the great losers of our time. He would make a great spy, but he kinda stands out in a crowd.
Brands were a by-product of having great products and communicating them well to people. Power stations that generate a lot of electricity probably have a lot of steam coming out of the chimneys. That doesn't mean to say that the engineers stand around working out how to make more steam.
I don't presume to describe myself as a creator anymore, but I certainly love the process, and I hope I can do a lot of great things for the talent who are in and around DC.
My advice to owners of fashion brands is that you have to give digital a seat at the board table. A lot of brands treat digital strategy as something on the side.
You know a lot of what worked on this was taken from Harry Potter 2, the little Doby character, we had a lot of our skin stuff worked out and that helped a lot. We have a lot of exchange happening.
I wanted to put a reference to masturbation in one of the scripts for the Sandman. It was immediately cut by the editor [Karen Berger]. She told me, "There's no masturbation in the DC Universe." To which my reaction was, "Well, that explains a lot about the DC Universe."
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
I guess I always had made some assumptions about what it would be like to work in a tech company, and some were right, and some were wrong. I had a lot of, looking back on it, now naive ideas about how companies build their brands, and a lot of those notions I ended up realizing were kind of wrong.
Advertising is the way great brands get to be great brands.
'Forever Evil' is my love letter to DC super villains. It's my chance to take all of the villains I've worked with and all the ones I've never worked with and put them into one gigantic, epic story that will bring together the bads of the DC Universe.
It seems that, every day, a new brand is popping up, and everyone has become an expert on supplements and training. Hey, there's a lot of great brands and products out there, but there are also those just looking to grab a piece of the money pie.
I started out as a producer. and I used to work at Disney. and I worked with a lot of the animators and went on to become great friends with a lot of these guys and worked on a lot of projects together.
I had a lot of great bosses - I worked for Gina Prince-Bythewood for two years, I worked for Ava Duvernay as a PA on her first narrative film, and I worked with Mara Brock Akil, so a lot of wonderful role models.
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