A Quote by Dick Van Patten
We wanted a pet food based on sound scientific principles and truth, not marketing hype.
Related Quotes
The whole music business in the United States is based on numbers, based on unit sales and not on quality. It's not based on beauty, it's based on hype and it's based on cocaine. It's based on giving presents of large packages of dollars to play records on the air.
Despite all the hype about local or green food, the single biggest impediment to wider adoption is not research, programs, organizations, or networking. It is the demonizing and criminalizing of virtually all indigenous and heritage-based food practices.
Everybody's saturated with the marketing hype of next-generation consoles. They are wonderful, but the truth is that they are as powerful as a high end PC is right now.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Know the difference between principles based on right or wrong vs. principles based on personal gain, and consider the basis of your own principles.
Corporate principles and military principles are basically the same. Insulation. Illusion. Hype. Activity.
If you hype something and it succeeds, you're a genius - it wasn't a hype. If you hype it and it fails, then it was just a hype.
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Science has been effective at furthering our understanding of nature because the scientific ethos is based on three key principles: (1) follow the evidence wherever it leads; (2) if one has a theory, one needs to be willing to try to prove it wrong as much as one tries to prove that it is right; (3) the ultimate arbiter of truth is experiment, not the comfort one derives from one's a priori beliefs, nor the beauty or elegance one ascribes to one's theoretical models.
Back in the day, when the D.J. would be playing a record, I'd be on the mic trying to hype up the crowd. So once Public Enemy became a rap group, I decided that that's the role that I wanted to take on. I wanted to be the one that was hyping, because I've always been good at it. I can hype up any crowd.
Smart marketing is about help not hype.
Back in the day, when the D.J. would be playing a record, Id be on the mic trying to hype up the crowd. So once Public Enemy became a rap group, I decided that thats the role that I wanted to take on. I wanted to be the one that was hyping, because Ive always been good at it. I can hype up any crowd.
I'm able to utilize a lifetime of learning to help teach young people how to apply sound marketing strategy and principles for the purpose of growing the client's business. And for me, that's just too much fun.
The marketing of anything is full of exploitation and lies and hype.
I never wanted to be that fad type of artist. When I looked up to artists, watching TV, I wanted to see somebody. I wanted to touch that person. I wanted to sound like them. I wanted to move like them. That' s what I want my fans to do. So that's why, everything that I do, the music I make, how I dress, it's all based off my lifestyle.
The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.
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