A Quote by Diego Luna

There's a reality that the market is changing, and the stories of the Latino community need to be out because there's a huge audience in need of films that would represent them.
There's so many ways to be a voice and that's what I'm figuring out. Being an artist, being an actor, it's about telling stories that could heal, that could open up discussion that could make the community better. There are many (Latino) stories that need to be told and haven't been told right. If I could help be that voice then that's what I'm going to do, because this is a reality for me.
Audiences are more drawn in to what they can relate to, so it would be stupid not to have great Latino films for the Latino audience.
But the general audience, if you want to grow your audience you need to tell stories, you need to have characters, and that's how you bring them in. That's my favorite part of the business.
I think that Tyler Perry's genius really has been to tap into the domestic market. He knows what his audience is based on, having toured America for so long, and then giving them the blueprint for his films prior to the films coming out, and then the films have the built-in audience because they've seen it in theaters already.
I tried to find a language for the film - not just telling stories. I picked the Picasso painting because it said more than I could explain. I need images, I need representation which deals in other means than reality. We have to use reality but get out of it. That's what I try to do all the time.
I feel so much pride to represent my community and be Latino. No doubt about it, above my career and sales being a Latino comes first.
I don't want the Latino community to think I think the reason Latino films are not doing well is because of us. It is not fully our responsibility.
There's three things that you need for virtual reality to work. You need the hardware that's affordable and doesn't make people sick, you need an audience that is willing to pay for it, and you need the content.
Films and television and even comic books are churning out vast quantities of fictional narratives, and the public continues to swallow them up with great passion. That is because human beings need stories.
The video game market is huge, and the ability to tell stories, and tell different kinds of stories in the gaming space is quickly evolving and changing for the better.
Filmmakers need to give the audience that something extra, an incentive to spend money and go to the multiplex - the ticket prices are high. Otherwise they'd just stay home, buy DVDs or download movies. But if there were only big budget movies it would be impossible for the film industry to survive. So I emphasize the importance of mid-range films. But those films need the support of theatre owners. The theatre chains have to have the vision to realize the need to support smaller films for the growth of the domestic film industry.
I do not think that my films or films by any other filmmaker represent "THE TRUTH." I do not feel the need to categorize my films or anyone else's.
In the olden days films used to become huge hits because of family audiences. But nowadays certain films cater to youth audience and once that is exploited then the film stops. and some films are for a mature audience. My aim is to satisfy all the sections of the audiences.
John Lilly suggests whales are a culture maintained by oral traditions. Stories. The experience of an individual whale is valuable to the survival of its community. I think of my family stories-Mother's in particular-how much I need them now, how much I will need them later. It has been said when an individual dies, whole worlds die with them. The same could be said of each passing whale.
We need to be critical of the police and power structure, we need to stand back and solve these problems, and films need to point to that. There are too many stories that end happily and say very little about life.
People need stories...we use stories to teach, to learn, to make sense of the world around us. As long as we need stories, we will need books.
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