A Quote by Dieter Rams

Products have to be designed in a way that they are comprehensible. — © Dieter Rams
Products have to be designed in a way that they are comprehensible.

Quote Topics

My own skin-care ritual is quite simple and straightforward; I don't like a lot of fuss, surprisingly. My products are designed to make you look and feel better. I think there are a lot of men out there who want and need the same products.
Products were once designed for the functions they performed. But when all companies can make products that perform their functions equally well, the distinctive advantage goes to those who provide pleasure and enjoyment while maintaining the power. If functions are equated with cognition, pleasure is equated with emotion; today we want products that appeal to both cognition and emotion.
We have moved from treating funds as investment trusts designed to serve their owner-beneficiaries to treating funds as consumer products, designed to attract the largest possible assets. This new approach has ill-served the interests of fund shareholders.
People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way that's harder to get in and understand what processes are going on.
One of the reasons that the Senate was structured and founded the way it is, as opposed to the House, it was designed for gridlock. It was designed to stop massive new laws being passed and voted on daily. It was designed to stop the growth of government.
We were not designed rationally, but are products of a convoluted history.
I love well-designed products that combine form and functionality.
Recycling is more expensive for communities than it needs to be, partly because traditional recycling tries to force materials into more lifetimes than they are designed for - a complicated and messy conversion, and one that itself expends energy and resources. Very few objects of modern consumption were designed with recycling in mind. If the process is truly to save money and materials, products must be designed from the very beginning to be recycled or even "upcycled" - a term we use to describe the return to industrial systems of materials with improved, rather than degraded, quality.
The reality is that our Founders always predicted that one day there would be a president like Trump, and that's why they designed the system of government the way they designed it.
In describing one way of going mad, I shall try to show that there is a comprehensible transition from the sane schizoid way of being-in-the-world to a psychotic way of being-in-the-world.
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Sometimes the theme of the film is something that comes down to the way you designed the film - that you're saying something about the world. And it's one of the things that I think animation can do, in a way that other forms of filmmaking can't do. Because every single thing you see has got to be designed and created.
The problem with modern consumption and mass-produced products is they're designed to just literally be shoved into our mouths and rushed.
My gift seems to be that I am able to tell a story in a comprehensible and engaging way.
We want to bring better products to Vietnam. My hope is through changes in lifestyle and the products we consume, it will affect the people and change the way they are thinking.
Marketing is all pervasive. They're getting marketed products they can't afford - can't ever hope to acquire. They believe the only way they're ever going to achieve happiness is the acquisition of these products. Products they can't afford. They see people living that lifestyle, and they have that lifestyle beamed incessantly into their minds through media, which you know I participate in.
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