A Quote by Dieter Rams

Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future. — © Dieter Rams
Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future.
Only two things you ignore: things that aren't important and things you wish weren't important. And wishing never works.
Do one thing at a time. Start the day with a list of things you have to do, and do the most important things first. Even if you don't get the list done, you've gotten the most important things done. So many people spend so much time on things that aren't important.
Venture funds get beaten up for not investing in important things. Okay, if you want venture funds to invest in important things, then don't penalize or make fun of them when those important things don't work.
Every museum is full of nice things. That's the opposite of before. It was important things or serious things. Now we have interesting things.
There are so many stupid things that steal that purpose from us. The stupid things that you believe a lie that we ‘re not as important as we really are. That our life isn’t as important as it really is. It’s important to the people that you love, it’s important to the people that you will love in the future, it’s important to the world around you and it’s so important that you fulfill the purpose that only you can fulfill the way that you can fulfill that.
Focused reading is so important, and I'm just as guilty as everyone. I have to force myself to slow down, often printing things out or using print as a medium for things that are most important or for things whose beauty would be lost if I use other modes of reading.
Good writing is always about things that are important to you, things that are scary to you, things that eat you up.
Do fewer things and do them well. Focus on the things only you can do. Do the important things which must be done now.
I suppose we think euphemistically that all writers write because they have something to say that is truthful and honest and pointed and important. And I suppose I subscribe to that, too. But God knows when I look back over thirty years of professional writing, I'm hard-pressed to come up with anything that's important. Some things are literate, some things are interesting, some things are classy, but very damn little is important.
We like to categorize things into showy things and deep things, you know, and things that are high music - important music - and shallow music. And I think that's dangerous, because there's often a mix of both.
It’s important for you to spend your time photographing things that matter to you. You need to understand the things that have meaning to you, and not what others think is important for you.
We need to get involved in things that are important to other countries, just as we expect them to participate in things that are important to us.
I feel like in telling stories, there are the things the audience thinks are important, and then there are the things that are actually important.
The most important things are the hardest things to say. They are the things you get ashamed of, because words diminish them - words shrink things that seemed limitless when they were in your head to no more than living size when they're brought out.
We live in a changing world, but we need to be reminded that the important things have not changed, and the important things will not change if we keep our priorities in proper order.
Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s? another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.
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