A Quote by Dieter Rams

Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.

Dieter Rams

Quote Topics

Design Good Great Good Design Great Design Intelligible Making Meaningful Memorable Something

Quote Author

Dieter Rams
German - Designer
Born: May 20, 1932

Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible

Dieter Rams

If you try to write something that's memorable, you'll never get it. Sometimes it's the way the actor says the words that make it memorable.

Cameron Crowe

Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.

Chuck Green

It is sad that so many designers don't know how to make. CAD software can make a bad design look palatable! It is sad that four years can be spent on a 3D design course without making anything! People who are great at designing and making have a great advantage.

Jonathan Ive

To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.

Joshua Johnson

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

Jonathan Ive

To create a memorable design you need to start with a thought that's worth remembering.

Thomas Manss

The urgency for reducing climate emissions is too great. We must take our collective experience and use it toward making green design a part of all design.

Ian Shapiro

I'm an actor and I've created a lasting and memorable character named Frasier, who is not me, but who most people think is. So when I have a chance to play something that's different, I embrace it because it's fun; also in this case, he's a memorable character.

Kelsey Grammer

All the titles have been memorable. I don't have one that was more memorable or less memorable. They are all important titles with various teams.

Cafu

If a poem is not memorable, there's probably something wrong. One of the problems of free verse is that much of the free verse poetry is not memorable.

Robert Morgan

People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty to produce something that the world didn't know it was missing.

Paola Antonelli

When we think of design, we usually imagine things that are chosen because they are designed. Vases or comic books or architecture... It turns out, though, that most of what we make or design is actually aimed at a public that is there for something else. The design is important, but the design is not the point. Call it "public design"... Public design is for individuals who have to fill out our tax form, interact with our website or check into our hotel room despite the way it's designed, not because of it.

Seth Godin

I don't look at a lot of design. I try to stay focused on making sculptural art pieces and somehow translating them into design.

Fernando Mastrangelo

It's great to be paid, but it's better to do something original that's going to be memorable.

Jon Gries

Good design allows things to operate more efficiently, smoothly, and comfortably for the user. That's the real source of advantage. Businesses have started to understand this, so good design will become the price of entry. ... Customers appreciate good design. While they can't necessarily point out what specifically makes it good, they know it feels better. There's a visceral connection. They are willing to pay for it, if you give them a great experience.

James P Hackett

A Quote by Dieter Rams

Quote Topics

Quote Author

Related Quotes

Related Authors