A Quote by Dimple Kapadia

As a viewer, I decide when I see the promo of a film whether I want to watch it or not. No amount of marketing can convince me otherwise. — © Dimple Kapadia
As a viewer, I decide when I see the promo of a film whether I want to watch it or not. No amount of marketing can convince me otherwise.
I have always maintained that the audience should take a call on this. Its up to them to decide whether they want to see a pirated version or not. They should understand the effort and amount of hard work that go into a film.
The difference between television, films and the web is that unlike the former, the latter is not appointment viewing. You decide the time you want to watch and how much you want to watch. The web is for the viewer.
If you give an answer to your viewer, your film will simply finish in the movie theatre. But when you pose questions, your film actually begins after people watch it. In fact, your film will continue inside the viewer.
When I watch a film, I watch it as an audience instead of thinking as an actor or an intellectual. I see whether it made me laugh, get involved or shocked me at certain points. Something has to stir inside me.
The days of holding the audience captive to watching television at times that programmers tell them they have to watch it are coming to an end. It's a new world, where the viewer and fan wants to watch whatever they want to watch, whenever they want to watch it.
I always put myself in the audience's place and see if, as a viewer, I would want to see the film. If yes, then I want to know who's directing it, what my character is, and if it's impactful. If all these points fall in place, I'll do the film. If not, then I won't think twice before saying no.
I want people to see what I can do. Not see what Steph can do or my dad can do and then assume that's what I do. I want them to actually watch me play and then decide who they think I am.
I have always thought that the role of the film-maker is to present the argument persuasively, emotionally and coherently and then it is over to the viewer, they are either convinced or not convinced, moved or not moved and they decide whether they will take action or not.
If you are female, and conditions are otherwise apt, you are supposed to decide whether you want to become a mother by thinking carefully about whether you really want to have a child of your very own, what it would be like to be a mother, whether this is something you really want and will be happy with, etc. In general, you are supposed to evaluate whether you should have a child largely on the basis of what you think it will be like for you to have a child.
At the end of the day, regardless of whether you're doing a huge budget film or a small budget film, you still want the film to do well, and have people see it. That's the whole point. You want to put some kind of message into your films, and you want people to see it.
For me, when I choose a script, I put my heart and soul into it, and that is exactly what I look for in a film. A good film is a good film. And if it's a bad film, irrespective of whether it's made 300 crores or 200 crores or any amount of money, it doesn't matter to me.
I don't want the national award... I seriously do not need any such thing. I would only want the audience to go and watch the film once and that will be more than enough for me. Once everybody should see the movie and say it is a good watch.
Fahadh has left it to me to decide whether I want to continue acting after our marriage. Our parents were the ones who suggested this match. They wanted us to decide whether or not to proceed. We started talking and fell in love.
I really liked the script of 'Alone.' I thought there were a lot unexpected things in the film, which I would want to watch as a viewer. I did not think like I was doing a horror film; I did not think in terms of genre. I decided on the basis of the script.
People want a certain amount of respect when they watch a film: it should be worth of their time.
The film I do doesn't have to be a film that only my kids can watch. My kids will watch films, but I will decide what they watch and not. My aim is to play different characters and not be stuck in a mould. Just because you are a mom and a wife doesn't meant you have to play those roles, even in films.
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