A Quote by Divya Khosla Kumar
Well, ever since I started helping out my husband with the management of the company, I have been involved with the making of music videos.
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I have been involved in music since 1972 when I started managing two artists from The Jimi Hendrix Band. My family has been involved in music for years, so it's kind of in my blood. I just wish I could sing!
I'd wanted to be a director since I was five and had been making videos since I was a kid. Then YouTube came around during high school. I was making videos, and it was just a place to put them, like storage.
Lemaitre has been one of my inspirations ever since I started making music.
I started out as musician and recording artist but quite soon started to do my own videos. One thing led to another, and soon I was making videos for a living.
Ever since I was a little kid, I got bored, so I learned to sing, and I started singing lessons. And then anytime I was bored, I would start writing and start messing around on my computer, making beats. Then I got bored and started making YouTube videos; that changed my life in a big way.
Hip hop has been an integral part of my life and my whole career. I started off doing videos with Ice Cube, and Dre, and Mary J. Blige, and TLC. So I've been involved in hip hop since the beginning.
Film was something that I didn't see as a step up from music videos, though obviously, music videos, the fact that you work with a crew and a film camera, are the closest to film I've ever been. That is the only schooling I've ever had.
There was a long stretch of time where I was making these videos, and everyone just thought I was a weirdo because I was making videos in my apartment instead of, like, going out, you know. And so I, like, it's hilarious now because everyone gets YouTube now. But, you know, in 2006, when I started making videos, like, no.
I started rapping because my mom died when I was about 11 years old, and I was a very rebellious kid. I've been kicked out of every school I've ever been in since 6th grade on, expelled and dropped out in the 11th grade. Music was the only thing that I could really use to express myself, so I started rapping.
I never thought about acting before I started modeling, but since then I've been in short films and music videos, and I got interested. It felt natural to switch over.
Since I started making music, it had always been for myself.
Goodlife was originally a ski management/athlete management company. I have a couple friends who are sponsored for skiing and my manager linked up with their manager. We worked out a deal, because they wanted to branch out into music and culture.
The creative process of making a movie really turned me on. I'd started getting behind the scenes with a camcorder and VHS tape when making music videos.
When I started trying to become a director, I started shooting low budget short films, 50-dollar music videos, making my own stuff. That eventually led to commercials.
The design and creative side is not a problem, but learning how to run a company as a young creative has been challenging. There is so much more on the business side than I ever considered when I first started making jewelry in my kitchen. It has been a challenge keeping up with the company's success, and I have had to learn from my and others' mistakes as I go.
When I was growing up, I wasn't in bands, and had really no intention of ever doing music. I went out to California for college, and kind of on a whim started making music really as a joke, and over the course of the next five years started playing a lot of shows, and music became this really integral part of my identity.
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