A Quote by Dominic Cummings
Inevitably, the world of 'communications' / PR / advertising / marketing is full of charlatans flogging snake oil. It is therefore very easy to do things and spend money just because it's conventional.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
There's no question that the marketing and advertising world is ahead of the political marketing the political communications world.
We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
But surely no company is going to launch an advertising campaign if it thinks it will lose money; therefore, by definition, any social justice-orientated marketing is driven primarily by money, not advancing the cause of human progress.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
If consumers don't have the wherewithal to spend because all the money's going to the top, and the people at the top only spend a very small fraction of what they earn, then the economy is almost inevitably destined to slow.
If I was down to the last dollar of my marketing budget I'd spend it on PR!
Don't spend more than 10% of your marketing/PR budget on a trailer. Trailers have to be marketed, too. So, far too many authors wind up marketing their trailers instead of their books.
Ramesh Ponnuru and others say Obama is a conventional liberal. But conventional liberals don't come out for the release of the Lockerbie bomber. Conventional liberals don't return the bust of Winston Churchill from the Oval Office. Conventional liberals don't block oil drilling in America while subsidizing oil drilling in Brazil.
My philosophy is to save, spend minimally, and buy things as much as you can on sale, never pay full price, and just don't spend a lot of money at the end of the day.
For me, money is to use - it's only to use. So I never have money because I always spend. That's why in a way I protect myself in having houses. But if I had just cash or kept it in the bank, I'd spend it immediately. But not for stupid things. So I don't like to have money. I never have money in my pocket.
You spend so much to buy these media net stories or full page ads to build perception... you can rather save this money and put it in the making or marketing of the film.
Debt deflation is when there's less money that people have to spend out of their paychecks on goods and services, because they're paying the FIRE sector. Oil going down is a function of the supply and demand of oil in the market. It's a separate phenomenon.
Controlled Middle East oil, it would control the world. This oil represents 65 percent of world oil reserves. Therefore, America believes if it squashed Iraq, it would control the oil of the Middle East and consequently hold the oil in its hands [and] fix its price the way it likes.
I'd rather spend money on things that improve the customer experience than on marketing.
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