A Quote by Don Cooper

Selling more of what you sell has nothing to do with what you sell. It has everything to do with your prospect's wants, needs, fears, goals, values and priorities.

Don Cooper

Quote Topics

Everything Fears Goals More Needs Nothing Priorities Prospect Sell Selling Selling More Values Wants Your

Quote Author

Don Cooper
American - Athlete
Born: January 15, 1957

Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.

Jean Kilbourne

Learn to sell. In business you’re always selling: to your prospects, investors and employees. To be the best salesperson put yourself in the shoes of the person to whom you’re selling. Don’t sell your product. Solve their problems.

Mark Cuban

I went from selling everything to saying, 'I ain't gonna sell that. Can't do it.' It wasn't working for me, so I was just like, 'Yo, I'm going to sell my talent.'

Desiigner

Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.

Brene Brown

Anybody who comes along and wants to sell a wrestling show, guess who you are not gonna sell it to? You are not going to sell it to FOX and any of its affiliates, and,oh, by the way, you are not going to sell it to NBC Universal or any of its affiliates.

Eric Bischoff

Allowing short selling is allowing people to sell - instead of having to buy the stock and then sell it, which doesn't do much; allow them to sell it, and then buy it. In which case they can express that information and the idea is that you would get more accurate valuation of companies by letting people express both their positive information and their negative information through either long or short selling.

Robert F. Engle

American business at this point is really about developing an idea, making it profitable, selling it while it's profitable and then getting out or diversifying. It's just about sucking everything up. My idea was: Enjoy baking, sell your bread, people like it, sell more. Keep the bakery going because you're making good food and people are happy.

Ian MacKaye

We're in the business of selling pleasure. We don't sell handbags or haute couture. We sell dreams.

Alain Wertheimer

If you've ever had somebody try to sell you something - people who can sell, they really are not manipulating you. They are selling themselves.

Matthew Weiner

I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.

Cam'ron

You've got to tell a story, paint a vision, know your metrics and sell, sell, sell.

Mitch Harper

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

Leo Burnett

The wisest rule in investment is: when others are selling, buy. When others are buying, sell. Usually, of course, we do the opposite. When everyone else is buying, we assume they know something we don't, so we buy. Then people start selling, panic sets in, and we sell too.

Jonathan Sacks

I sell ideas. Actually, if you think about it, everything is really no more than idea. The past is nothing more than a memory, which is one kind of idea. The future is still a hope, another kind of idea. The present is fleeting and becomes a memory before you can put your hands on it. All ideas. I sell ideas.