A Quote by Don Shula

The ultimate goal is victory. And if you refuse to work as hard as you possibly can toward that aim, or if you do anything that keeps you from achieving that goal, then you are just cheating yourself.
You set a goal to be the best and then you work hard every hour of every day, striving to reach that goal. If you allow yourself to settle for anything less than number one, you are cheating yourself.
Anything that could ever prevent me from achieving a goal, I put in a box, tape it up, throw it over my shoulder. You aim for a goal and attain it. Then you look to the next one.
Each one of us has some goal we want to reach, and we must work toward that goal one step at a time. You can’t reach toward that goal and expect it on the first try. All your small steps will bring you just a little closer. You must continue to work toward this goal. You may take a few steps back or be at a standstill, but you will be learning from each step. Through hard work, self-confidence and motivation, you will find ways to move ahead. You alone can help yourself to move ahead in life and gain personal satisfaction. You only get out of life what you put into it.
I believe in goal-setting. I don't care what it is. If you want to drop 10 pounds, increase your bench press, jump higher, or win a Super Bowl, you have to set that goal for yourself before you go out and achieve it. I think you have to regulate it, and see how you're building toward it every single day. Am I getting closer to that ultimate goal? Am I doing everything I possibly can today to be successful? I'm always very cognitive of my goals.
Throughout my athletic career, the overall goal was always to be a better athlete than I was at the moment – whether next week, next month or next year. The improvement was the goal. The medal was simply the ultimate reward for achieving that goal.
Do something because you really want to do it. If you're doing it just for the goal and don't enjoy the path, then I think you're cheating yourself.
Don't aim too high, but set yourself a goal which is a little bit out of your reach. You might achieve it and then you can set a new goal.
Leaders aren't born they are made. And they are made just like anything else, through hard work. And that's the price we'll have to pay to achieve that goal, or any goal.
Originally, I was an assistant director. For many people in that role, becoming a director is the ultimate goal. But, in my case, that wasn't my goal at all. I just had fun doing it. The schedule was hard, but I enjoyed it greatly so I just kept at it.
You have a very precisely defined goal and you build a machine that's superhuman in its capabilities for achieving goals. If it turns out that the subsequent behavior of the robot in achieving that goal was not what you want, you have a real problem.
The most important rules that I ever adopted to help me in achieving my goals were those I learned from a very successful man who taught me to first write down the goal, and then to never leave the site of setting a goal without first taking some form of positive action toward its attainment.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
You should be proud of what you're doing, but not conceited. If you can't be proud of yourself, you're a failure. And discipline. To do anything in life you have to have discipline. To accomplish anything, you have a goal, challenge yourself, and work until you accomplish that goal. Practice what you preach.
Some people, in working towards a goal, find themselves seized by inertia when it comes time for action. If this should happen to you, despite the small graduated steps, then it is time to re-examine your goal. Consider how important it actually is and then either discard the goal and replace it with more suitable one or continue the steps with a renewed sense of the value of achieving it.
Everybody wants to have a goal - I gotta get to that goal, I gotta get to that goal, I gotta get to that goal. I can finally get to that goal. Then you get to that goal, and then you gotta get to another goal. But in between goals is a thing called life, that has to be lived and enjoyed - and if you don't, you're a fool.
My ultimate goal, really, is to win a championship. That's my ultimate goal no matter the statistics or how I do it or what numbers I put up in the box score.
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