A Quote by Donald A. Norman

Go to the bookstore and look at how many bookshelves are filled with books trying to explain how to work the devices. We don't see shelves of books on how to use television sets, telephones, refrigerators or washing machines. Why should we for computer-based applications?
Television isn't inherently good or bad. You go to a bookstore, there are how many thousands of books, but how many of those do you want? Five? Television's the same way. If you're going to show people stuff, television is the way to go. Words and pictures show things.
Many books that tell you how to achieve come from a privileged position. If you can't see yourself in the advice, how can you use it?
Code is not like other how-computers-work books. It doesn't have big color illustrations of disk drives with arrows showing how the data sweeps into the computer. Code has no drawings of trains carrying a cargo of zeros and ones. Metaphors and similes are wonderful literary devices but they do nothing but obscure the beauty of technology.
I haven't the faintest idea what my royalties are. I haven't the faintest idea how many copies of books sold, or how many books that I've written. I could look these things up; I have no interest in them. I don't know how much money I have. There are a lot of things I just don't care about.
If you walk into any bookstore, you can look at the newsstands and see which magazines are nationally-distributed, and you recognize certain names. Same with television. With the blogsphere, however, you actually have to dig, and know how to use multiple tools to figure out whom you should be speaking to.
I had gone to the bookstore, and while I hadn't bought any books on how to write a screenplay, I'd bought a couple of scripts so I could see how the formatting works. I just needed to know how a Hollywood screenplay looked on the page, which was something I was totally unfamiliar with.
No one can keep track of how many people use Internet, how many machines it can reach, or even how many sub- and sub-sub-networks form a part of it.
Many books serve merely to show how many ways there are of being wrong, and how far astray you yourself would go if you followed their guidance. You should read only when your own thoughts dry up.
Fahrenheit 451 is one of those books that is about how amazing books are and how amazing the people who write books are. Writers love writing books like this, and for some reason, we let them get away with it.
Corliss had never once considered the fate of library books. She'd never wondered how many books go unread. She loved books. How could she not worry about the unread? She felt like a disorganized scholar, an inconsiderate lover, an abusive mother, and a cowardly soldier.
Why wouldn't - how couldn't - an author care about how his or her books look?
It does not matter how many books you have, but how good the books are which you have.
...I've stopped wanting to do any work at all. All work is bullshit. Everyone knows that. No matter how many telephones and extensions, no matter how many secretaries, no matter how many names in the rolodex. It's all bullshit.
I love the Web, but the basis of my work is going through the physical books. When you go to the library, you see other books around on the shelves that you never knew existed. You can flip through a book and see the whole outline of it.
Ebooks have many advantages - publishers don't have to make guesses about how many books to print, books need never go "out of print", and hard-to-find books can be easily available. So far, the only limitation seems to be finding a way for the writer to be paid.
Books. People have no idea how beautiful books are. How they taste on your fingers. How bright everything is when you light it with words.
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