A Quote by Donald A. Norman

Having the best product means nothing if the people won't buy it. — © Donald A. Norman
Having the best product means nothing if the people won't buy it.
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
People with anxiety disorders such as OCD know that nothing can be more paralyzing than having too many options. Go to a store to buy a sweater, find four that you like and the odds are pretty good you'll stare and stare... and buy nothing at all.
Deadlines are great for customers because having one means they get a product, not just a promise that someday they'll get a product.
You can't force people to buy a product, and then if they don't buy it, you fine them.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
My perspective is this: my allegiance is to the best product for my needs. For a computer, this means Macintosh. For phone and tablet, this means Android.
I just people to get big bang for their buck. I just feel like I am really lucky that I still get the support that I do from my fans when it is so easy to download music for free. When fans go out and support and buy my music that really means a lot to me so I want to make sure that I give the very best I can when selling a product.
I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.
Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.
A buyer can buy anything from wherever he gets it cheap. Where will the Indian trader or farmer go in this case? Are we ready to see people sitting with their product and no international retailer wanting to buy from them?
First, as I've always said, it all starts with product, which means having the right assortment, styles, and fits. Second is price, where we strive to offer the best quality, style, and design at a fair value. This is critically important, given the highly promotional environment we are operating in. And third, traffic.
Doing what's best for our kids means having a governor that is prepared to reach across the political aisle to do what's best for the people of this state. We must care for each other.
Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.
Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.
Nothing has been more exciting for me knowing that Ring of Honor is experiencing their best crowds, their best buy rates, and their best merchandise numbers while I'm the champion.
What can a sales person say to somebody to get them to buy a product that they already use every day if they don't like it? Nothing.
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