A Quote by Donald A. Norman

Too many companies believe that all they must do is provide a 'neat' technology or some 'cool' product or, sometimes, just good, solid engineering. Nope. All of those are desirable (and solid engineering is a must), but there is much more to a successful product than that: understanding how the product is to be used, design, engineering, positioning, marketing, branding-all matter. It requires designing the Total User Experience.

Donald A. Norman

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Believe Branding Companies Cool Design Designing Desirable Engineering Experience Good How Just Many Marketing Matter More Much Must Neat Positioning Product Provide Requires Solid Some Sometimes Successful Technology Than Those Too Total Understanding Used User User Experience

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Donald A. Norman
American - Author
Born: December 25, 1935

Building on our successful partnership, we can now bring together the best of Microsoft's software engineering with the best of Nokia's product engineering, award-winning design, and global sales, marketing and manufacturing.

Stephen Elop

If you don't share information among your startup's team, then it'll be just about a coincidence if product, marketing, and engineering are ever aligned. Those odds are too low to succeed.

Sallie Krawcheck

I had originally wanted to be a lawyer. Even when I went to college and majored in engineering, I still thought I'd get a law degree. Then I started taking electrical engineering classes where I saw some of the innovation happening around computers and solid-state technology in the mid '80s.

Kimberly Bryant

Most of our competitors were one-product wonders... They would do their one product, but never get their engineering sorted out.

Bill Gates

So I went for engineering, specifically product design, which I enjoyed.

Debi Thomas

User experience is really the whole totality. Opening the package good example. It's the total experience that matters. And that starts from when you first hear about a product experience is more based upon memory than reality. If your memory of the product is wonderful, you will excuse all sorts of incidental things.

Donald A. Norman

Shiv Nadar University has five schools with 16 departments offering 14 undergraduate, 10 master's and 13 doctoral programmes. The demand for engineering courses - computer science, engineering, electronics, communication engineering, mechanical engineering - is slightly on the higher side compared to other engineering courses.

Shiv Nadar

Aeroplanes are not designed by science, but by art in spite of some pretence and humbug to the contrary. I do not mean to suggest that engineering can do without science, on the contrary, it stands on scientific foundations, but there is a big gap between scientific research and the engineering product which has to be bridged by the art of the engineer.

Walter Guido Vincenti

Engineering is not merely knowing and being knowledgeable, like a walking encyclopedia; engineering is not merely analysis; engineering is not merely the possession of the capacity to get elegant solutions to non-existent engineering problems; engineering is practicing the art of the organizing forces of technological change ... Engineers operate at the interface between science and society.

Gordon S. Brown

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.

Jay Conrad Levinson

All my days are themed. Monday is managementTuesday is product, engineering, and design. Wednesday is marketing, growth, and communications. Thursday is partnership and developers. Friday is company and cultureOn the days beginning with T, I start at Twitter in the morning, then go to Square in the afternoon. Sundays are for strategySaturday is a day off.

Jack Dorsey

you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.

Chuck Palahniuk

Failure is central to engineering. Every single calculation that an engineer makes is a failure calculation. Successful engineering is all about understanding how things break or fail.

Henry Petroski

I believe that tax dollars used to create a new school of engineering for Florida State University, when there is already a successful partnership in place with Florida A&M University, is counterproductive to increasing engineering graduates.

Corrine Brown

It helps tremendously to have operating startup experience when advising startups. It is much easier to tell people how to talk to customers, build product, manage an engineering team, raise money from investors, and talk to press when you've done it before yourself.

Justin Kan

To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.

Joshua Johnson

A Quote by Donald A. Norman

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