A Quote by Donald A. Norman

The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
The universe began in an instant, is expanding, and exhibits design, order, and complexity. Every effect must have a Cause, and design must have a Designer.
Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.
Any tendency to design for design's sake, to create a pattern within which the owner must live according to rules set by the designer, is headed for frustration, if not disaster.
Our business is to wake up. We have to find ways in which to detect the whole of reality in the one illusory part which our self-centered consciousness permits us to see. We must not live thoughtlessly, taking our illusion for the complete reality, but at the same time we must not live too thoughtfully in the sense of trying to escape from the dream state. We must be continuously on watch for ways in which we may enlarge our consciousness.
The job of the designer is to make things understandable, usable, accessible, enjoyable... important to a public, that involves the public.
This world is too peaceful, too acquiescent, too tame. It is a circumcised world. Nay! - a castrated world! It must be made fiercer, before it can become grander and better and - more natural.
To consider persons and events and situations only in the light of their effect on me is to live on the doorstep of hell. Selfishness is doomed to frustration centered as it is upon a lie. To live exclusively for myself, I must make all things bend themselves to my will as if I were a god.
Design must be an innovative, highly creative, cross-disciplinary tool responsive to the needs of men. It must be more research-oriented, and we must stop defiling the earth itself with poorly-designed objects and structures.
Guys are simple... women are not simple and they always assume that men must be just as complicated as they are, only way more mysterious. The whole point is guys are not thinking much. They are just what they appear to be. Tragically.
Poverty is too complex to be answered with a one-size-fits-all approach, and if there is any place that illustrates that complexity, as well as a better way forward, it is Rwanda.
The idea of psychedelic societies is something new. And it doesn't necessarily mean that everyone takes the drug. It merely means that the complexity and the mysteriousness of mind are centered in the consciousness of the civilization as the mystery which it comes from and which it must relate to in order to be relevant.
Living is no laughing matter: you must live with great seriousness like a squirrel for example - I mean without looking for something beyond and above living, I mean living must be your whole occupation.
To seek the greatest good is to live well, and to live well is nothing other than to love God with the whole heart, the whole soul, and the whole mind: It is therefore obvious that this love must be kept whole and uncorrupt, that is temperance; it should not be overcome with difficulties, that is fortitude, it must not be subservient to anything else, that is justice; it must discriminate among things so as not to be deceived by falsity or fraud, that is prudence.
I came to the conclusion then that "continual mindfulness". . . must mean, not a sergeantmajor-like drilling of thoughts, but a continual readiness to accept whatever came.
We must be educated in inner human modesty, so we can recognize that we are not, even for a moment, complete as human beings. Instead, we continue to develop from birth until death. We must recognize that every day of life has a special value, that it is not without purpose that we must learn to live through our thirties right after we have just gone through our twenties. We need to learn that each new day and each new year offers continual revelation.
Don't accept the excuse of complexity. A lot of people will tell you, this is too challenging, this is too complicated, yeah well I know other people simplify but that's not for me, this is a complicated business. They're wrong. You can change the world in 140 characters.
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