A Quote by Donald A. Norman

The major problems facing the development of products that are safer, less prone to error, and easier to use and understand are not technological: they are social and organizational.
Progressive disclosure defers advanced or rarely used features to a secondary screen, making applications easier to learn and less error-prone.
The locus of corporate innovations has been product development. But in times of rapid and unpredictable change, the creation of individual products becomes less important than the creation of a general organizational aptitude for innovation.
Until society can be reclaimed by an undivided humanity that will use its collective wisdom, cultural achievements, technological innovations, scientific knowledge, and innate creativity for its own benefit and for that of the natural world, all ecological problems will have their roots in social problems.
We are one human race, and there must be understanding among all men. For those who look at the problems of today, my big hope is that they understand. That they understand that the population is quite big enough, that they must be informed that they must have economic development, that they must have social development, and must be integrated into all parts of the world.
What amplifies the transformational power ahead is the confluence of two major technological currents today: the universal access to mobile computing and the pervasive use of social networks.
We are too prone to make technological instruments the scapegoats for the sins of those who wield them. The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.
Don't wish it was easier, wish you were better. Don't wish for less problems, wish for more skills. Don't wish for less challenges, wish for more wisdom. The major value in life is not what you get. The major value in life is what you become. Success is not to be pursued; it is to be attracted by the person you become.
I have no problem with technological solutions to social problems. The key question for me is, 'Who gets to implement them?' and, 'What kinds of politics of reform do technological solutions smuggle through the back door?'
I can only imagine how difficult it must be for someone facing racial or social prejudices to add autism to their list of struggles. It might be less stressful and at times, easier, to ignore the autism.
The widespread inability to understand technological artifacts as fabricated entities, as social and cultural phenomena, derives from the fact that in retrospect only those technologies that prove functional for a culture and can be integrated into everyday life are 'left over.' However, the perception of what is functional, successful and useful is itself the product of social and cultural--and last but not least--political and economic processes. Selection processes and abandoned products and product forms are usually not discussed.
Our biggest threat is not an asteroid about to crash into us, something we can do nothing about. Instead, all the major threats facing us today are problems entirely of our own making. And since we made the problems, we can also solve the problems.
Television screens saturated with commercials promote the utopian and childish idea that all problems have fast, simple, and technological solutions. You must banish from your mind the naive but commonplace notion that commercials are about products. They are about products in the same sense that the story of Jonah is about the anatomy of whales.
Global climate change has a profound impact on the survival and development of mankind. It is a major challenge facing all countries.
Problems become privatized and removed from larger social issues. This is one task, connecting the personal problems to larger social issues that progressive leftist intellectuals have failed to take on as a major political and educational project.
To avoid the various foolish opinions to which mankind are prone, no superhuman genius is required. A few simple rules will keep you, not from all error, but from silly error.
Error-prone or biased artificial-intelligence systems have the potential to taint our social ecosystem in ways that are initially hard to detect, harmful in the long term, and expensive - or even impossible - to reverse.
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