A Quote by Donald A. Norman
I'm not a fan of technology . I'm a fan of pedagogy, of understanding how people learn and the most effective learning methods. But technology enables some exciting changes.
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Generally, the technology that enables disruption is developed in the companies that are the practitioners of the original technology. That's where the understanding of the technology first comes together. They usually can't commercialize the technology because they have to couple it with the business model innovation, and because they tend to try to take all of their technologies to market through their original business model, somebody else just picks up the technology and changes the world through the business model innovation.
Technology for me is discover, learn, evolve and implement. It combines 3Ss- speed, simplicity and service. Technology is fast, technology is simple and technology is a brilliant way to serve people. It is also a great teacher. The more we learn about technology and the more we learn through technology, the better it is.
Every time there is a major shift in technology, it's been hugely exciting and scary at the same time. I have seen some really drastic changes in technology, like shooting only film to video to digital.
The paradox of the human condition is expressed more in education than elsewhere in human culture, because learning to learn has been and continues to be Homo Sapiens' most formidable evolutionary task... It must also be clear that we will never quite learn how to learn, for since Homo Sapiens is self-changing, and since the more culture changes the faster it changes, man's methods and rate of learning will never quite keep pace with his need to learn.
I have a really deep belief that we create technologies to empower ourselves. We've invented a lot of technology that just makes us all faster and better, and I'm generally a big fan of this. I just want to make sure that this technology stays subservient to people. People are the number one entity there is on this planet.
The most important thing about a technology is how it changes people.
The personal contact is a personal thing. The fact that some people don't know their neighbors, I don't think that technology is at fault. You don't lose anything with technology. You gain other avenues of understanding.
Whether it be cereal technology or candy technology or snack technology, puff snacks, I'm always curious to know how those things are made and how we can take that technology, those ingredients, and apply it to a stand-alone restaurant.
When I was young I was very interested in science and technology, and my dad brought home the first computer. I played pac man and I was hooked! By learning to create technology, girls learn to speak up.
So many people for so many years have promoted technology as the answer to everything. The economy wasn't growing: technology. Poor people: technology. Illness: technology. As if, somehow, technology in and of itself would be a solution. Yet machine values are not always human values.
We ought to be keeping in mind that the technology is not just hardware and machinery, it is also software. So you can think of languages of the technology and writing of the technology and the social justice of the technology in what social justice does is reduce impacts on the Earth because the most impact is from the poorest and richest people.
We don't have a lot of technology people in Congress, so one of the basic things is to help people be educated on how technology works: what's there, where is it headed, what some of the challenges and opportunities are.
Earlier, if you had a piece of technology, anyone could theoretically take it apart and put it back together again, and understand how it works. Some people would do that with the technology that they owned. It's not as easy to do that today. Most users wouldn't even think to do anything like that.
Learning how to understand how technology evolves, using tools like a Technology Road Map, is what you need more than anything to ride on top of the tsunami instead of being crushed by it.
People always think of technology as something having silicon in it. But a pencil is technology. Any language is technology. Technology is a tool we use to accomplish a particular task and when one talks about appropriate technology in developing countries, appropriate may mean anything from fire to solar electricity.
The most exciting part of what I do is understanding the scale of what we don't know. There are just countless archaeological sites all over the world, and one of the most important and best ways of finding them is using digital technology.
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