A Quote by Donald A. Norman

As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.

Donald A. Norman

Quote Author

Donald A. Norman
American - Author
Born: December 25, 1935

Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.

Barbara Bund

I have no opposition at all to technology. I think technology is a wonderful thing that has to be used thoughtfully, and we can't just assume that every bit of new technology improvesthe quality of life; it's really in how the technology is used. What I am very disturbed about is this trend of everything happening faster and faster and faster and there being more and more general noise in the world, and less and less time for quiet reflection on who we are, and where we're going.

Alan Lightman

I actually thank God for television... it's not technology, it's storytelling. Technology is saying, 'Do less, do less, do less.' And I don't think it's healthy, no.

Michaela Coel

What the new fertilizer technology has accomplished for the farmer is clear: more crop can be produced on less acreage than before. Since the cost of fertilizer, relative to the resultant gain in crop sales, is lower than that of any other economic input, and since the Land Bank pays the farmer for acreage not in crops, the new technology pays him well. The cost-in environmental degradation-is borne by his neighbors in town who find their water polluted. The new technology is an economic success-but only because it is an ecological failure.

Barry Commoner

The overarching goal of Tesla is to help reduce carbon emissions and that means low cost and high volume. We will also serve as an example to the auto industry, proving that the technology really works and customers want to buy electric vehicles.

Elon Musk

What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.

John Maeda

Customers are still setting the technology agenda. Not just you, our customers, but your customers as well. What more and more are telling you is what kind of services they need, and how and when they want those services delivered to them. And in fact, that is just the beginning.

Carly Fiorina

We can grow crops less expensively because molecular manufacturing technology is inherently low cost.

Ralph Merkle

What new technology does is create new opportunities to do a job that customers want done.

Tim O'Reilly

Technology is driving the innovation. Technology is driving the creativity. Technology and the use of that is going to determine our workers' ability to compete in the 21st century global marketplace.

Ron Kind

It's not just the effect of technology on the environment, on religion, on the economic structure, on society, on politics, etc. It's that everything now exists in technology to the point where technology is the new and comprehensive host of nature of life.

Godfrey Reggio

Certain product categories become less attractive for us because, as they become mature, they become low-cost, and hence, there is less to invent. There is less to invent in a television, whereas in heath technology, there is a lot to invent. So we wanted to put our innovative power to work where it really matters.

Frans van Houten

I am much less concerned with whatever it is technology may be doing to people that what people are choosing to do to one another through technology. Facebook's reduction of people to predictively modeled profiles and investment banking's convolution of the marketplace into an algorithmic battleground were not the choices of machines.

Douglas Rushkoff

When a technology is replaced by another technology, the previous technology either becomes art or it dies.

Art Spiegelman

Instead of using technology or wearing technology constantly, we will start becoming technology.

Neil Harbisson

The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept.

James Collins

A Quote by Donald A. Norman

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