A Quote by Donald A. Norman

In the consumer economy taste is not the criterion in the marketing of expensive soft drinks, usability is not the primary criterion in the marketing of home and office appliances. We are surrounded with objects of desire, not objects of use.

Donald A. Norman

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Appliances Consumer Desire Drinks Economy Expensive Home Marketing Objects Objects Of Desire Office Primary Soft Soft Drinks Surrounded Taste Usability Use

Quote Author

Donald A. Norman
American - Author
Born: December 25, 1935

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

We used to have just one criterion and that was profit, and then another criterion was added - social welfare. Now we have to add the third important criterion, and that is nature and the environment.

Mikhail Gorbachev

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.

Jay Conrad Levinson

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

Peter Drucker

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Christine Comaford-Lynch

Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.

Jay Conrad Levinson

When you talk about objects, one other thing automatically comes attached to that thing, and that is gestures: how we manipulate these objects, how we use these objects in everyday life. We use gestures not only to interact with these objects, but we also use them to interact with each other.

Pranav Mistry

There is a criterion by which you can judge whether the thoughts you are thinking and the things you are doing are right for you. The criterion is: Have they brought you inner peace?

Peace Pilgrim

...if use is not an appropriate criterion for decision making in the academic life, what is? Love. ...The virtues of love as a criterion for choosing a college major...it is not pretentious. "Use" is pretentious because it claims to know something about the future that it doesn't really know. Love is immediate... [love] guarantees that you will work to your highest potential...it is part of who you are, and not just something you think, often wrongly, that you can use.

Leroy S Rouner

The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.

Saul Berman

So let it be a criterion if you follow the path of awareness, let love be the criterion. When your awareness suddenly blooms into love, know perfectly well that awareness has happened, SAMADHI has been achieved. If you follow the path of love, then let awareness function as a criterion, as a touchstone. When suddenly, from nowhere, at the very center of your love. a flame of awareness starts arising, know perfectly well... rejoice! You have come home.

Rajneesh

One thing that makes the adventure of working in our field particularly rewarding, especially in attempting to improve the theory, is that... a chief criterion for the selection of a correct hypothesis... seems to be the criterion of beauty, simplicity, or elegance.

Murray Gell-Mann

Faith in reason as a prime motor is no longer the criterion of the sound mind, any more than faith in the Bible is the criterion of righteous intention.

George Bernard Shaw

Whatever mitigates the woes, or increases the happiness of others, is a just criterion of goodness; and whatever injures society at large, or any individual in it, is a criterion of iniquity.

Oliver Goldsmith

A Quote by Donald A. Norman

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