A Quote by Donald A. Norman

Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions. — © Donald A. Norman
Any time you see signs or labels added to a device, it is an indication of bad design: a simple lock should not require instructions.
It win be a device that will permit communication without any time interval between two points in space. The device will not transmit messages, of course; simultaneity is identity. But to our perceptions, that simultaneity will function as a transmission, a sending. So we will be able to use it to talk between worlds, without the long waiting for the message to go and the reply to return that electromagnetic impulses require. It is really a very simple matter. Like a kind of telephone.
Mankind is notoriously too dense to read the signs that God sends from time to time. We require drums to be beaten into our ears, before we should wake from our trance and hear the warning and see that to lose oneself in all, is the only way to find oneself.
The gods have provided me with clear and compelling signs of what it means to live in conformity to nature. They did their part. So far as their gifts, aid, and inspiration are concerned, nothing prevented me from following the path prescribed by nature. If from time to time I have strayed from this path, the fault lies with me and with my failure to heed the gods' signs, or rather, their explicit instructions.
There is no "era" of simple, focused, concept-driven identity design. There is only design that grows out of understanding audiences for specific problems, and that evolves from an idea. This is an approach that does not depend on any specific time period or its technology.
I want to be able to do what I want to do. A lot of times, the major labels, they can't see the vision, they can only see the dollar signs. So, it doesn't really work out like that.
My meditation is simple. It does not require any complex practices. It is simple. It is singing. It is dancing. It is sitting silently
If the design of the building be originally bad, the only virtue it can ever possess will be signs of antiquity.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Jefferson, Madison and many others taught that complex laws and codes were sure signs of oppression. They agreed with Montesquieu, Lock and Hume and that laws must be simple....and indeed that the entire legal code must be simple enough that every citizen knows the entire law. If a person doesn't know the law....he shouldn't be held liable for breaking it or freedom is greatly reduced.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
With any child entering adolescence, one hunts for signs of health, is desperate for the smallest indication that the child's problems will never be important enough for a television movie.
If you think good design is expensive, you should look at the cost of bad design.
After the second Die Hard, Bruce Willis stated he would never do another. He should have stayed firm in his resolve. If quality is any indication (and it may be, with all the available blockbusters), box office returns will be disappointing this time around and, if nothing else, that will do to John McClane what dozens of assorted bad guys couldn't manage: kill him.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
I saw lots of music devices. I loved playing with music devices. And like most of the world, I thought of a music device as a music device. Steve Jobs tends to look beyond that, and he doesn't see a music device as having any importance at all - how fast it is, how many songs it can hold, and all that - he sees music itself to a person as a being the important thing.
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