A Quote by Donald A. Norman
Simplicity design axiom: The complexity of the information appliance is that of the task, not the tool. The technology is invisible.
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What’s next for technology and design? A lot less thinking about technology for technology’s sake, and a lot more thinking about design. Art humanizes technology and makes it understandable. Design is needed to make sense of information overload. It is why art and design will rise in importance during this century as we try to make sense of all the possibilities that digital technology now affords.
The world is complex, and so too must be the activities that we perform. But that doesn't mean that we must live in continual frustration. No. The whole point of human-centered design is to tame complexity, to turn what would appear to be a complicated tool into one that fits the task, that is understandable, usable, enjoyable.
People always think of technology as something having silicon in it. But a pencil is technology. Any language is technology. Technology is a tool we use to accomplish a particular task and when one talks about appropriate technology in developing countries, appropriate may mean anything from fire to solar electricity.
When East meets West, amazing design happens. L'Alahambra rug is a marriage of the clean line and simplicity of Western graphic design meets the complexity and beauty of Eastern pattern.
Organizational progress parallels that in science and technology, permitting ultimate simplicity through intermediate complexity.
Confusion and clutter are failures of design, not attributes of information. And so the point is to find design strategies that reveal detail and complexity - rather than to fault the data for an excess of complication. Or, worse, to fault viewers for a lack of understanding.
For the simplicity on this side of complexity, I wouldn't give you a fig. But for the simplicity on the other side of complexity, for that I would give you anything I have.
Doing a straight-forward, clear-cut task that has a beginning and an end balances out the complexity-without-end that often vexes the rest of my life. Sacred simplicity.
...the only simplicity to be trusted is the simplicity to be found on the far side of complexity.
Complexity and intelligence grow from simplicity, not from greater complexity.
You know, I believe that technology is the great leveler. Technology permits anybody to play. And in some ways, I think technology - it's not only a great tool for democratization, but it's a great tool for eliminating prejudice and advancing meritocracies.
The general problem with ambitious systems is complexity. [...] it is important to emphasize the value of simplicity and elegance, for complexity has a way of compounding difficulties.
I am always looking for ways to move technology away from being over-featured. Moving to Silicon Valley in the mid-1990s meant I grew up as a designer in an environment where technology is a tool and not a means to an end. I believe that design should be driven by ideas, not style.
What is to be sought in designs for the display of information is the clear portrayal of complexity. Not the complication of the simple; rather the task of the designer is to give visual access to the subtle and the difficult - that is, revelation of the complex.
The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might make your product worth another $20. If you design something beautiful, what is that worth? It's worth whatever people will pay for it.
Technology for me is discover, learn, evolve and implement. It combines 3Ss- speed, simplicity and service. Technology is fast, technology is simple and technology is a brilliant way to serve people. It is also a great teacher. The more we learn about technology and the more we learn through technology, the better it is.
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