A Quote by Donald Keough

To quit taking risks is a serious risk! — © Donald Keough
To quit taking risks is a serious risk!
The biggest risk is not taking any risk... In a world that changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
The biggest risk is not taking any risk... In a world that is changing really quickly, the only strategy that is guaranteed to fail is not taking risks.
Just taking risks for risk's sake, that doesn't do it for me. I'm willing to take risks that I think are worth it, and I've worked so hard to make sure that I survive.
Sociopaths are not inhibited by the notion that it's wrong to be addicted, or wrong to buy illegal drugs. Also, drinking or taking drugs can be a lot of fun, and even if it's not, it can dull that painful boredom for a while. So can certain other things, like taking risks, and particularly if you take a risk-averse person and you can manipulate him or her into taking risks, that's really fun.
As I began to take risks, leaving my very comfortable and secure job and taking this first leap into fashion, every subsequent risk became easier to take because I began to see the kind of opportunity and excitement that risk-taking offered.
Large companies and government agencies have a lot to protect and therefore are not willing to take big risks. A large company taking a risk can threaten its stock price. A government agency taking a risk can threaten congressional investigation.
One doesn't accept bad challenges. Part of it is always the risk-taking without seeing that the risks are rational and the rewards are commensurate.. are more than commensurate.. with the risks.
So many people condemn me for risk taking, but I find it sort of hypocritical because everybody takes risks. Even the absence of activity could be viewed as a risk. If you sit on the sofa for your entire life, you're running a higher risk of getting heart disease and cancer.
When I'm dealing with Britney Spears and Katy Perry, these massive brands, like, really, very Coca-Cola, you know what I mean? There are certain kinds of standards. There are risks you can take, and there's risks that you don't. And I think I'm interested in taking a little more risk in my own music.
To laugh is to risk appearing a fool. To weep is to risk appearing sentimental. To reach out to another is to risk involvement. To expose feelings is to risk exposing your true self. To place your ideas and dreams before a crowd is to risk their loss. To love is to risk not being loved in return. To hope is to risk pain. To try is to risk failure. But risks must be taken, because the greatest hazard in life is to risk nothing.
While it may be theoretically possible to demonstrate the risks inherent in any treaty... the far greater risk to our security are the risks of unrestricted testing, the risks of a nuclear arms race, the risks of new nuclear powers.
I don't believe in taking unnecessary risks, but a life without risk isn't worth living.
A life lesson for me is, how do you muster the courage to take on a new risk? Whether it's starting up a business or taking on a new project or expedition. I think the risks that we take are all relative to the risk-taker.
The thing is doing it, that's what it's all about. Not in the results of it. After all what is a risk? It's a risk not to take risks. Otherwise, you can go stale and repeat yourself. I don't feel like a person who takes risks. Yet there's something within me that must provoke controversy because I find it wherever I go. Anybody who cares about what he does takes risks.
Taking risks is not being suicidal. Otherwise, skydivers need serious help.
If you're experiencing no anxiety or discomfort, the risk you're taking probably isn't worthy of you. The only risks that aren't a little scary are the ones you've outgrown.
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