A Quote by Donald Keough

Some critics will say Coca-Cola made a marketing mistake. Some cynics will say that we planned the whole thing. The truth is we are not that dumb, and we are not that smart.
Every successful businessman will have experienced set-backs and failures - they're lying if they say they haven't. Virgin has had some tremendously successful businesses and some that have not quite worked out. Virgin Cola springs to mind - the product wasn't distinct enough from Coca-Cola.
Coca-Cola is little more than sugar, some flavoring, and lots of (carbonated) water. It is largely indistinguishable from innumerable other brands of cola, yet people around the world seem to think that Coca-Cola is something and they are eager to ask for it by name and even to pay a premium for it.
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, 'What is that?'
Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?
Some people say I'm really ugly and anorexic; some say the only reason I'm on TV is because I'm pretty. I say to them: Get your slander straight. You are what you are, whether you're small or skinny or smart or dumb. Just do what you do.
I went to see Chicago after I finished shooting, and say what you want about it, but that thing was so meticulously planned. It was planned like NASA planned its trips to the moon. It made me feel like some sort of horrible dilettante.
Some of the men and women who will not say in so many words the thing which is not, will deliberately give a false impression. They are not the servants of truth; they are the parasites of truth.
Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.
Who doesn't love an ice-cold Coca Cola? I'm not the biggest fan. So my New Year's Resolution for 2015 was to reach every corner of the world where Coca-Cola is not officially distributed.
Coca-Cola remains emblematic of the best and worst of America and Western civilization. The history of Coca-Cola is the often funny story of a group of men obsessed with putting a trivial soft drink "within an arm's reach of desire." But at the same time, it is a microcosm of American history. Coca-Cola grew up with the country, shaping and shaped by the times. The drink not only helped to alter consumption patterns, but attitudes toward leisure, work, advertising, sex, family life, and patriotism.
I made mistakes, I drank too much, I smoked some crack some time. What can I say? I made a mistake, I’m human.
Comedy is a weird thing. You have to understand, it's the weirdest thing you can do. There's no consensus. It's not like... People say, "I saw Saving Private Ryan, and that scene on the beach is just so moving." I can't imagine anyone who would say "I don't find that moving!" But you can show, whether it's Laurel & Hardy or the Three Stooges or Jiminy Glick In Lalawood, some people are going to look at it and say "That's the funniest thing I've ever seen." Some people will say "I don't get it." Who's right, who's wrong?
We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.
Democrats are dumb and Republicans are stupid, but the difference between dumb and stupid is dumb isn't funny. Dumb is when you say something and the whole room goes, 'What did he say?'
Today you have a situation where now the prescription is: People who don?t have enough money to buy food should end up paying for their drinking water. That is going to be the kind of situation in which you will get more child labor. You will get more exploitation of women. You?re going to get an absolutely exploitative economy as the very basis of living becomes a source of capital accumulation and corporate growth. In fact, the chief of Coca-Cola in India said: ?Our biggest market in India comes from the fact that there is no drinking water left. People will have to buy Coca-Cola.
I rinse my hair with Coca-Cola sometimes. I don't like my hair when it's washed - it's fine and limp - but Coca-Cola makes it tousled, like I've gone through the Amazon or something.
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