A Quote by Donald Keough

Don Keough's (CEO Coca-Cola) 11 Rules on "HOW TO LOSE": 1. Stop taking risks 2. Be content 3. Never deviate from what the founder did 4. Be inflexible 5. Rely totally on research and experts 6. Concentrate on competitors instead of your customers 7. Put yourself - not the customer - first 8. Solve administrative concerns first 9. Let others do your thinking for example, headquarters 10. Rely on T-G-E: "That's Good Enough" and T-N-M-J: "That's Not My Job!" 11. Rationalize slow growth

Donald Keough

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Administrative CEO Coca-Cola Competitors Concentrate Concerns Content Customer Customers Deviate Did Enough Example Experts First For Example Founder Good Good Enough Growth Headquarters How Inflexible Instead Job Lose Never Others Put Rationalize Rely Research Risks Rules Slow Slow Growth Solve Stop Taking Taking Risks Thinking Totally Your Yourself

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Donald Keough
American - Businessman
1927 - February 24, 2015

The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?

Meg Whitman

Taoist chanting, Confucian chanting, Christian chanting, Buddhist chanting don't matter. Chanting Coca Cola, Coca Cola, Coca Cola … can be just as good if you keep a clear mind. But if you don't keep a clear mind, and are only following your thinking as you mouth the words, even the Buddha cannot help you.

Seungsahn

The Four Reliances. First, rely on the spirit and meaning of the teachings, not on the words; Second, rely on the teachings, not on the personality of the teacher; Third, rely on real wisdom, not superficial interpretation; And fourth, rely on the essence of your pure Wisdom Mind, not on judgmental perceptions.

Gautama Buddha

It is not good to settle into a set of opinions. It is a mistake to put forth effort and obtain some understanding and then stop at that. At first putting forth great effort to be sure that you have grasped the basics, then practicing so that they may come to fruition is something that will never stop for your whole lifetime. Do not rely on following the degree of understanding that you have discovered, but simply think, "This is not enough."

Yamamoto Tsunetomo

Take the folks at Coca-Cola. For many years, they were content to sit back and make the same old carbonated beverage. It was a good beverage, no question about it; generations of people had grown up drinking it and doing the experiment in sixth grade where you put a nail into a glass of Coke and after a couple of days the nail dissolves and the teacher says: Imagine what it does to your TEETH! So Coca-Cola was solidly entrenched in the market, and the management saw no need to improve.

Dave Barry

You don't think, when you start a company as the founding CEO, that if your venture actually works, you end up with three jobs: founder, CEO, and chair of the board. The first eight years at Bonobos, I have learned a lot about the tension between the first two. It didn't even occur to me that I had the third job until much later.

Andy Dunn

Only your customers can define quality, because it's meeting your customers' expectations the first time every time. Simply put, it's performance to the standards of the customer.

Ed Robertson

I still lie awake at night thinking about everything that could have been, that wasn't done to stop 9/11. To the 9/11 families, I said, you deserve better from your entire government. All of us.

George Tenet

You have to rely on your preparation. You got to really be passionate and try to prepare more than anyone else, and put yourself in a position to succeed, and when the moment comes you got to enjoy, relax, breathe and rely on your preparation so that you can perform and not be anxious or filled with doubt.

Steve Nash

Rely on the teaching, not on the person; Rely on the meaning, not on the words; Rely on the definitive meaning, not on the provisional; Rely on your wisdom mind, not on your ordinary mind.

Gautama Buddha

The fact that the CIA knew that two of the 9/11 hijackers were entering the United States and didn't notify the FBI and that nobody lost their job is shocking. Instead, we occupied Iraq, which had nothing to do with 9/11. I mean, how did those choices get made?

Laura Poitras

A lot of folks I mentor ask me, 'How did you get there?' I tell them, you never plan on it. Do a good job and treat customers well, do the right things for the right reasons. Prepare yourself, but don't spend all your time worrying about it. Just do your job, and you'll be recognized for it.

Leanne Caret

Your customers can tell you the things that are broken and how they want to be made happy. Listen to them. Make them happy. But don't rely on them to create the future road map for your product or service. That's your job.

Mark Cuban

As a decision maker, you rely on information being passed to you by the people who report to you. As the CEO, however, you cannot rely solely on this information. You also need to 'dip' down into your organization and learn directly from employees at all levels and virtually all skill sets.

Scott Weiss

If you persist in ignoring your intuition, you may find yourself stuck in a permanent holding pattern instead of taking the risks that lead to creative growth.

Nita Leland

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

A Quote by Donald Keough

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