A Quote by Donald Norman

In my opinion, no single design is apt to be optimal for everyone. — © Donald Norman
In my opinion, no single design is apt to be optimal for everyone.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
There's no way to design a society that's optimal or utopian. It's better than the one that was. Systems always undergo change.
Americans are apt to be unduly interested in discovering what average opinion believes average opinion to be.
At most large companies, what is locally optimal for you is very frequently not what is globally optimal for the company.
Rereading Candide, I was struck by the link between optimism and the optimal, the idea that we have been placed in this optimal world rather than some other.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
I know there's always going to be feedback no matter what the subject. I am shocked by somebody commenting on my shoes or my clothes. Everyone has an opinion, everyone is logging about everything and has an opinion. So I can't possibly pay attention to that.
If modern design moved the stage picture away from the specific, tangible, illusionistic world of Romanticism and Realism into a generalized, theatrical, and poetic realm in which the pictorial image functioned as an extension of the playwright's themes and structures (a metanarrative), then postmodern design is a dissonant reminder that no single point of view can predominate, even within a single image.
This is something everyone knows: A well-used city street is apt to be a safe street. A deserted city street is apt to be unsafe.
Even dress is apt to inflame a man's opinion of himself.
We are all apt to think that an opinion that differs from our own is a prejudice.
Everyone should have their own opinion and be able to voice it. No matter what it is. Of course, that does not mean your opinion is always right. But, you're certainly entitled to your opinion.
I haven't much opinion of words. They're apt to set fire to a dry tongue, that's what I say.
Everyone is entitled to their opinions, and I feel like everyone judges people: regardless of whether they know someone or not, they have an opinion based on the persona of the person. I guess you can only have a real opinion of who they are as a person once you meet someone.
There's a general consensus of opinion that people in love are apt to look silly -- except to each other.
If you are not trying new ways every single day in your company, you will not get to your optimal point.
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