A Quote by Donald Norman

If you think the products don't match what you want from a product, don't buy it. — © Donald Norman
If you think the products don't match what you want from a product, don't buy it.
Consumers no longer want only a great product - they want to buy products from companies that align with their own character and values.
Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.
Consumers do not buy products. They buy product benefits.
you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.
Instead of creating aesthetically pleasing prose, you have to dig into a product or service, uncover the reasons why consumers would want to buy the product, and present those sales arguments in copy that is read, understood, and reacted to—copy that makes the arguments so convincingly the customer can’t help but want to buy the product being advertised.
Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.
When you come from a privileged household, we've been able to buy monthly feminine products since the first day that we got our periods. A lot of women out there have absolutely no means to be able to afford something that seems as simple and as much of a no-brainer as a feminine product. I think Monthly Gift has a really brilliant cause - giving underprivileged girls free feminine products every month.
When the functionality of a product or service overshoots what customers can use, it changes the way companies have to compete. When the product isn't yet good enough, the way you compete is by making better products. In order to make better products, the architecture of the product has to be interdependent and proprietary in character.
It typically takes multiple iterations and pivots to find product/market fit - the match between what you're building and who will buy it.
At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
It's unrealistic to think you can only have one good product. People are not that poor. They can buy what they want.
I think I actually made a very kind gesture out of nowhere; I decided in the middle of that match that for every ace I hit I want to donate money. I just think people should honestly look at themselves before they judge another person. I've never been spoiled. I want a Range Rover very bad, but I refuse to spend the money to buy a Range...The diamonds are borrowed. I won't buy them because I'm too cheap.
If Canadian companies want to sell products to the E.U., they have to prove those products conform with E.U. product safety, health and environmental rules. This involves extra bureaucracy, controls and paperwork. If the U.K. had a Canada-style deal with the E.U., U.K. companies would have to do the same.
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
Material things are not helpful after a certain degree of saturation. So you turn to other products. I think that therapy is a product that can transform you. But why does it need to be packaged as a product? Why can't I work on myself with my friends and family?
Advertisers like that because they want you to feel their product isn't normal - this perfume isn't normal, this set of lingerie isn't normal. The irony is that they are appealing to normal people to buy the product because they want them to identify with an exotic life that they don't lead.
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