A Quote by Dorothy L. Sayers

Advertising never sold a bad product twice.

Dorothy L. Sayers

Quote Topics

Advertising Bad Never Product Sold Twice

Quote Author

Dorothy L. Sayers
British - Author
June 13, 1893 - December 17, 1957

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

David Ogilvy

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

Apple is not sold with advertising despite the long series of clever advertisements produced for the company over the years. It is sold with evangelism, one person talking to another. The advertising reinforces the evangelist message.

Steve Hayden

Nothing kills a bad product faster than good advertising.

Jerry Della Femina

The Democrats are very bad at selling their own product. The Republicans are geniuses at it. And I've said it before, a bad product well apologized for is superior in this country to a good product.

Bill Maher

The '90s was a great period for the fans that were collecting at that time. Comics sold at an all-time high and reached the largest audience in our modern age, and the energy in our business was fantastic. Any bad feelings from fans of that era were a result of the poor delivery of the product we sold them.

Rob Liefeld

I've sold a lot of different product. Very briefly, I sold Time Life Books on the phone.

Andy Kindler

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

We've been sold a concept of joy through advertising. It was somehow sold to us through a Gucci bag or something.

Kanye West

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

Ludwig von Mises

As advertising always convinces the sponsor even more than the public, the scientists have become sold, and remain sold, on the idea that they have the key to the Absolute, and that nothing will do for Mr. Average Citizen but to stuff himself full of electrons.

Anthony Standen

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.