Don't ever promise more than you can deliver, but always deliver more than you promise.
The way to transmute your iron duty into gold in everyone's eyes is this: always deliver more than you promise.
Deliver more than you promise.
I promise that no one wants to deliver a winner to Fulham supporters more than I do.
Of offering more than what I can deliver, I have a bad habit, it is true. But I have to offer more than I can deliver, To be able to deliver what I do.
Be the guy that delivers the goods and consistently promise things that you can deliver. Even if you under-promise, it's better than over-promising and not delivering, because you don't get a lot of tries.
When I'm playing comedy, I never do 'jokes.' Sometimes I'll deliver a line in a way I think is more likely to get a laugh, but all the best comedy is played straight. What's funny is the way it hits the world around it or the way it hits the other characters.
A promise kept is trust coming to life. A promise kept is more powerful than a good intention, a thought or any material comfort. A promise kept tells the other person they are valued, respected and loved.
If churches saw their mission in the same way, there is no telling what might happen. What if people were invited to come tell what they already know of God instead of to learn what they are supposed to believe? What if they were blessed for what they are doing in the world instead of chastened for not doing more at church? What if church felt more like a way station than a destination? What if the church’s job were to move people out the door instead of trying to keep them in, by convincing them that God needed them more in the world than in the church?
It would have been more logical if silent pictures had grown out of the talkies instead of the other way around.
Promise less, deliver more.
Quickest way to build trust: Keep promises you make, don't over-promise. Over-deliver, don't under-deliver. If you say you'll do something, make sure you do but if things then run late or go wrong, tell your client at the earliest opportunity
Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
There's a lot of writing in television that can sound like it's taken out of a package, and the way to get around that is to not allow yourself to deliver it that way.
Under promise and over deliver. People will be pleasantly surprised that you gave more than they expected. And remember that there is always room for us to be better and do better. That's what I am calling for. Not just everybody else - myself, too.
Critics of consumer capitalism like to think that consumers are manipulated and controlled by those who seek to sell them things, but for the most part it's the other way around: companies must make what consumers want and deliver it at the lowest possible price.