A Quote by Doug Cranmer

Design is the key to everything. If you learn how to design you can do anything. — © Doug Cranmer
Design is the key to everything. If you learn how to design you can do anything.

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Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
I like to question the minutia, to get to the essence of things. The minutia of life is all about design. It's about the design of how you talk to another human being; it's the design of speech; it's the design of everything we do. We need to be better at listening, and we need to aim more directly at understanding and being understood.
Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).
Everything in the world is part of a design. Everything has meaning and purpose and a place in the pattern of existence, only it's not always possible to understand what that design is. Only God can understand the design, because he invented it.
I ended up going to do a matches program at the state for industrial design. And from there, I got hired at IDEO to joint their design team there - and basically, you are starting as an industrial designer to design products - and then kept asking the question, 'What else can design accomplish? What else can design do?'
The key to industrial leadership is technology and design; of the two, technology is quantifiable and design is not. Technological improvements might make your product worth another $20. If you design something beautiful, what is that worth? It's worth whatever people will pay for it.
Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
When you sit down to design something, it can be anything, a car, a toaster, a house, a tall building or a shoe, what you draw or what you design is really a culmination of everything that you've seen and done in your life previous to that point.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
I have a long list of how people call me: 'The Prince of Design,' 'Beethoven of Design,' 'the Dutch Prince of Design' and the list goes on and on and on... and also the 'Lady Gaga of Design!' I am fine with it. I think she is an amazing character who has innovated the music scene and is respected by so many people; she is surprising.
When it comes to innovation, business has much to learn from design. The philosophy in design shops is, 'try it, prototype it, and improve it'.
Regardless of what the object of design is, humans need design. For anything humans use in their day to day life, they need design and it is a clear and concrete proof of the fundamental human right to live.
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