A Quote by Douglas Adams
I wrote an ad for Apple Computer: "Macintosh - We might not get everything right, but at least we knew the century was going to end".
Related Quotes
I actually looked at an Apple ad from 1978. It was a print ad. That shows you how ancient it was. And it said, 'Thousands of people have discovered the Apple computer.' Thousands of people.
I have all of the Apple products. Everything I've ever written, I've written on a Mac. My first computer, my roommates and I chipped in, and we got that first Macintosh - 128K. It had as much memory as a greeting card that plays music.
I never sensed really bad blood between Microsoft and Apple. A lot of Macintosh users feel badly about PCs and do have some bad feelings. I call them Macintosh bigots a little. They say, oh, no, only the Macintosh is the good one, and I don't like to be that way.
I belong to you. He has no idea what he's up against. And that will get him in the end. I believe that. Everything's going to come right for you." "And you," Kami said again. "If everything's right for you," Jared said at last, "everything's right for me.
I really didn't foresee the Internet. But then, neither did the computer industry. Not that that tells us very much of course--the computer industry didn't even foresee that the century was going to end.
When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.
And then lo and behold IBM, Apple and Motorola took an ad in all the newspapers, double page ad, and said, announcing the chip that they were now able to manufacture it and that they were going to kill Intel.
There is this place called the Tower of London and I think if I wrote about any Royal figure as recent as the 20th Century I might end up there!
I knew little, but at least I knew that: no one could speak for someone else. That although we might want to tell other people's stories, we always end up telling our own.
I think that knowing where you're going is important, and it's not like, when Robert says that, it's not like we know what every episode of the next five, four, five, six seasons of the show is going to be. I think Matt Weiner knew how Mad Men was going to end. Vince Gilligan knew how Breaking Bad was going to end. Marc Cherry knew how Desperate Housewives was going to end. Along the way, the process of crafting those stories ... You don't know what the road, what twists and turns that road is going to take to ultimately get you there.
Trying to get a read on Apple Computer is a lot like learning about quantum physics; you can never know Apple's position on a technology, and its direction, simultaneously.
The whole society has to recognize the importance of the value in embracing what science is going into the 21st Century. Otherwise, we might as well start packing and moving back into the cave right now, because that's where we'll end up.
It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
I actually started off majoring in computer science, but I knew right away I wasn't going to stay with it. It was because I had this one professor who was the loneliest, saddest man I've ever known. He was a programmer, and I knew that I didn't want to do whatever he did.
If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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