A Quote by Douglas Leone

In a downturn, aggressive PR and communications strategy is key.

Douglas Leone

Quote Topics

Aggressive Communications Downturn Key Strategy

Quote Author

Douglas Leone
American - Businessman

In a period of economic downturn, the overwhelming instinct is to pare back, cut costs, and lay off. If you do that, do so with your strategy in mind. The worst mistake is to cut across the board. Instead, reconnect and recommit to a clear strategy that will distinguish yourself from others.

Michael Porter

You can gain a lot of time from an aggressive strategy, but you can lose a lot of time from an aggressive strategy.

Romain Grosjean

Relationships are the key element to Press & PR

Ben Parr

Inevitably, the world of 'communications' / PR / advertising / marketing is full of charlatans flogging snake oil. It is therefore very easy to do things and spend money just because it's conventional.

Dominic Cummings

We believe in a best-in-class vertical strategy, with PR at the center as its operating ethos of earned at the core, social by design.

Richard Edelman

Our romance became a key strategy for our survival in the arena. Only it wasn't just a strategy for Peeta.

Suzanne Collins

Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.

Steve Easterbrook

If we were to raise interest rates too steeply, and we were to trigger a downturn or contribute to a downturn, we have limited scope for responding, and it is an important reason for caution.

Janet Yellen

The most effective way to shake an economy out of a terrible downturn when we're at the zero lower bound is an aggressive change in policy that makes people wake up, say 'this is a new day' and change their expectations.

Christina Romer

In the next economic downturn there will be an outbreak of bitterness and contempt for the supercorporate chieftains who pay themselves millions. In every major economic downturn in US history the villains have been the heroes during the preceding boom.

Peter Drucker

Dan Pfeiffer for me probably the most concerning at all because he is the [President Barack Obama] strategic communications adviser. What's the strategy ?

Eric Bolling

The biggest PR hack you can do, is not hire a PR firm.

Sam Altman

The key for us is always a multiple-year strategy, and a multiple-year strategy means great products, great customer relationships, and doing solid engineering.

Lisa Su

Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.

Guy Kawasaki

Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.