A Quote by Douglas Rushkoff

Part of an icon's power comes from its indivisibility. The swoosh cannot be further deconstructed into its component parts. Just as golden arches mean McDonald's, and the little red tab means Levi's, the swoosh is Nike. The product is its icon, inseparably and without exception. To buy a pair of Nike shoes is to buy the Nike swoosh.

Douglas Rushkoff

Quote Topics

Arches Buy Cannot Component Exception Further Golden Icon Just Levi Levi's Little McDonald Mean Means Nike Nike Shoe Pair Part Parts Power Product Red Shoes Tab Without

Quote Author

Douglas Rushkoff
American - Novelist
Born: February 18, 1961

Swish: A made basket. Swoosh: The Nike logo. Swish-swoosh, swish-swoosh, swish-swoosh: A thousand coaches in nylon tracksuits, walking through hotel lobbies at the Final Four.

Steve Rushin

An animal’s memory is not in words, they’ve got to be in pictures – it’s very detailed so let’s say the animal gets afraid of something. Like, for example you beat the dog up and they're looking at you and your Nike shoes or any sneaker or anything like a Nike, he's likely to be afraid of that - so anything without that Nike wingtip, he's likely to be fine. If you think about it, that's a different picture, than a Nike type shoe. Its specific because its sensory based.

Temple Grandin

From Nike, we buy victory. From Under Armour, we buy protection. From Lululemon, we buy zen. From Patagonia, we buy conservation. From BMW, we buy performance.

Andy Dunn

Nike Air Max 95's - I wear them almost every day. They're super comfortable. I get a lot of gifts, so I don't really need to shop. But if I had to choose my favourite brand, it would be Nike. Nike is the best.

Jay Park

If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company.

John Quelch

Nike is Nike. Adidas is Adidas. I've played in their circuits and stuff like that, but now it's a business. You don't want just product. You're not a kid anymore. You're really trying to get bank. That's about it.

Deandre Ayton

We don't tell a 17-year-old kid that Nike sucks, because the fact of the matter is, Nike doesn't suck. They're actually very good at what they do.

Kevin Plank

Nike is the uniform for kids all over the world, and African design has been killed by Nike. Africans no longer want to wear their own designs.

M.I.A.

Cole Haan is like high fashion Nike, so you feel like you're wearing Nike shoes, but you're wearing heels. Every time I'm on a red carpet, I always either wear Cole Haan or Stuart Weitzman. You end up having to walk around all night in these heels and you want to be comfortable and not look like you're in pain. It definitely shows in pictures.

Nina Dobrev

I always wear a pair of colored jeans and fun boots. I have a really cute pair of stars-and-stripes Converse, and I love wearing all my bright Nike shoes.

Gracie Gold

She doesn't even know how to kill things properlike? What kind of girl have you given me to, goddess?" Vic protested, fixing his eye on Nike once more. Nike let out a laugh. " Vic is a little bloodthirsty. You'll get used to it.

Jennifer Estep

We make decisions every day about what we're going to eat. And some people want to buy Nike shoes - two pairs, and other people want to eat Bronx grapes and nourish themselves. I pay a little extra, but this is what I want to do.

Alice Waters

Good ideas are like Nike sports shoes. They may facilitate success for an athlete who possesses them, but on their own they are nothing but an overpriced pair of sneakers. Sports shoes don't win races. Athletes do.

Felix Dennis

After Scour, I started a company called Red Swoosh. The idea was to take those litigants who sued us for a huge amount of money and turn them into customers with the same technology. I wanted to get them to pay me. It was a revenge business.

Travis Kalanick

I joined the international stage quite late. I didn't do many of the youth age groups, so to come into the senior team and to be offered a Nike deal - a very, very low Nike deal to start with - but I was jumping up to bite the woman's hand off to sign the piece of paper.