A Quote by Douglas Rushkoff
The first step toward maintaining autonomy in any programmed environment is to be aware that there's programming going on. It's as simple as understanding the commercials are there to help sell things. And that TV shows are there to sell commercials, and so on.
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I do remember the moment when, as a child, I realized that the things we call 'TV shows' are really just the stuff that gets put between commercials. Later, I came to see that the kinds of things that get on 'free' TV are shows that help sell products.
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
Anybody who comes along and wants to sell a wrestling show, guess who you are not gonna sell it to? You are not going to sell it to FOX and any of its affiliates, and,oh, by the way, you are not going to sell it to NBC Universal or any of its affiliates.
When we moved to L.A., I started going out for more commercials, and then one day they emailed me a movie script. The first thing I said was, 'No way. I love commercials.'
When I moved to New York I started to do a lot of TV commercials. It just kind of naturally evolved from still photography to commercials.
You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media
I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.
I loved cutting together simple commercials about margarine or soft drinks - all kinds of silly products - but I tried to make the commercials different.
I had that perfect deadpan ... for these commercials. Within the first eight months I had eight national TV commercials. I'm a true Hollywood success story - knew no one, had no connections.
Parodies of commercials are by no means new and have been popular going back to black-and-white TV shows of the '50s.
I have to be careful of what TV shows I choose, particularly ones that have commercials in them, because it's going to be a different kind of television show.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
The first part of my career, how I was paying the bills was commercials. I was just doing tons of commercials.
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Commercials are not the only junk food in the speech market - indeed, when compared to shallow news reporting, vacuous television shows, or political doublespeak, commercials are not even the most harmful to mental health.
I was aware of the possible biases you could get as a commercial director, like being too concerned about the technical aspects of the form rather than anything of substance. If you keep working in commercials, you can get trapped in a very superficial way of thinking. I always used commercials as an exercise for filmmaking, like going to the gym.
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