A Quote by Douglas Rushkoff

Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.

Douglas Rushkoff

Quote Topics

Attitudes Capitalize Children Defense Defense Mechanism Defense Mechanisms Develop Developing Fooled Goes Identify Ironic Marketers Mechanisms Media Millions New People Research Savvy Spend Strategies Then Vulnerabilities While Young Young People

Quote Author

Douglas Rushkoff
American - Novelist
Born: February 18, 1961

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